Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.
Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative agency.
With offices in Berlin, New York, Los Angeles, Honk Kong, Tokyo, its latest headquarters in Sydney launched in May with a sold-out two day event, Highsnobiety Hotel, in partnership with Semi Permanent.
The appointment of Citizens Of Culture compliments Highsnobiety Australia’s broader strategy and focus, HS+, a creative agency powered by a publisher, in which Highsnobiety will work directly with brands as cultural consultants to foster partnerships incorporating strategy, research, events, content, and custom brand collaborations.
Citizens of Culture, a leading branded content specialist will facilitate and manage media and tactical advertising partnerships for the Highsnobiety, helping to lead compelling strategies, partnerships, content, and experiences for brand partners and agencies.
Highsnobiety country lead Nicholas Ingate said, “as we establish new markets it’s important we listen to what that particular market’s needs are and how we best serve them. We are not afraid to do things differently, to be smarter, and in turn, strengthen our local brand offering and service.”
“Having Citizens partner with us to champion our media and advertising division only strengthens our already amazing Highsnobiety team, by offering our clients access to senior leading senior talent and genuine experts within the Australian branded content and culture space.”
Citizens of Culture managing director, Brad Arnold said, “with 2020 seeing both consolidation and closure of media players within the culture space, it’s an exciting time for brands looking to be culturally credible with Highsnobiety making Australia their next country of focus. We are thrilled to be helping Highsnobiety evolve its offering and brand to the market.”
“With our team’s rich background within the content and the culture publisher space, we aspire to add value to Highsnobiety’s local development and collaborate broadly to help shape community and culture.”
Zoe Aitken (main photo) is the head of consulting at behavioural science and innovation consultancy Inventium and has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation. In this guest post, Aitken says some of the best ideas come in dark times and, suggests, COVID maybe the excuse you need to instigate […]
With its rich heritage in motor racing, The Bathurst 1000 is finally in the hands of a brand that lives and breathes the sport. To celebrate, Repco is Bringin’ the Bathurst to absolutely everything they do. The Bathurst 1000 has always been more than a race. The iconic event at Mount Panorama is a symbol […]
Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.
Indago Digital has announced four new client wins, as the independent agency continues its growth trajectory. Indago’s new clients are P&N Bank, Oneflare, salary packaging company Smartgroup, and charity Kids Giving Back. The agency will handle a combination of SEO and paid search for each client. Indago’s digital managing director, Gary Nissim (pictured above), said: “The […]
Phyllis Robinson was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. […]
Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a purpose-driven charity with a mission to create life-changing wishes for children with critical illnesses. The partnership, which is effective immediately, will elevate Make-A-Wish Foundation’s digital marketing strategy in New Zealand. It will aim to increase and nurture donors, drive brand awareness and ultimately […]
The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]
PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]