Aussie post-production company Heckler has appointed Luca Ionescu to the position of executive creative director.
Ionescu brings a wealth of experience to the team, having worked across design and culture for more than a decade as the founder of Like Minded Studio.
Known for creating the branding for Baz Luhrmann hit film ‘The Great Gatsby’, Ionescu was also responsible for the ‘Tiger Translate’ brand design and for assisting with the curation of artists for the project, which ran for close to 15 years across Asia and the Middle East.
He also designed the opening titles for Netflix series ‘Dirty Money’, and has strong links with public projects such as the City of Sydney beautification project.
Having worked across brands including Warner Bros, Lexus, Coke, SBS, Telstra, Australian Open, Nike, Socceroos, VH1 Hip Hop Music Awards, MTV and Absolut Vodka, Ionescu has won a string of international awards including New York Type Directors Club, D&AD and Cannes Lions, LIA, Award Awards, Caxton awards.
Heckler co-founder and executive producer Will Alexander said of the appointment: “We’re delighted to have someone with Luca’s experience join us.
“2019 is shaping up to be a standout for Heckler and having him on board at a time when we’re ramping up our creative offering and expanding into new markets means there’s plenty of opportunities to get his teeth stuck into”.
Ionescu added: “Heckler’s reputation of working collaboratively with creative and production partners and just the sheer pool of talent here made it an easy decision for me when Will came knocking.
“There’s a lot happening and I’m looking forward to helping the business continue to produce truly world-class work”.
Ionescu’s reel, highlighting some of his work over the years, can be seen below.
Please login with linkedin to commentheckler
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]