The Positive Provocation agency Wavemaker did it again, picking up the Media Agency category at this year’s B&T Awards.
After winning in 2023, Peter Vogel and his charges recaptured their Media Agency of the Year crown on the back of an outstanding culture, commercial success and, most importantly, powerful work.
Judges described Wavemaker’s presentation as “energetic” and from a “clearly proud team” with “great camaraderie”.
Hear from one very happy, and energetic, Peter Vogel below after he stepped off the stage in all his glory.
Wavemaker walks the talks when it comes to its DE&I agenda–it boasts one of the most inclusive workplaces in the industry and 98 per cent of its staff is fully aligned with its DE&I agenda. Its culture, too, is something to behold–with relatively low churn rates by industry standards, the agency’s camaraderie is tangible, with staff living and breathing the Positive Provocation culture that fosters curiosity and collaboration.
The agency oversees multi-channel campaigns for major brands including Colgate, Mitsubishi and Hungry Jack’s.
The ‘Bref City2Surf’ campaign achieved a 76 per cent sales increase and 11 per cent Brand Power Score uplift by transforming a mundane product, toilet cleaner, into a culturally resonant experience.
The ‘Audible Sex Therapy S2’ campaign successfully re-launched content, boosting landing page visits by 10 per cent and listening starts by 11 per cent on Amazon’s Audible product.
