Plus Also Studios, the AI business spun out of Surry Hills-based advertising agency Howatson+Company, has launched a new global offering to rollout unlimited campaign assets for a flat fee of $5,000.
Marketers, brands and agencies can access the service 24 hours a day, seven days a week by ordering their campaign rollout through a simple website, without any requirement for human interaction.
All the brand need do, according to Plus Also, is upload the master art and the media schedule into a confidential and secure portal. In 72 hours, the campaign is returned with pixel perfect precision.
With the average rollout schedule can having more than 500 assets, the tool could be invaluable for many if it proves effective.
Plus Also said the number of campaign asset iterations required nowadays “distracts budget from value-creating functions like strategy, concept and master asset creation”.
It added that campaign rollout, “despite all the innovation in other agency departments and production houses, is still managed the same way it was 30 years ago”.
Plus Also said its new flat fee of $5,000 to rollout campaigns is regardless of the number of assets. Whether five assets or 5,000, the price is fixed.
“It’s hard to keep the magic alive when you’re dying the death of a hundred resizes. We’re here to prove everyone can have Good, Fast, and Cheap. All three. We’re killing the grind and the per-unit price to return life to designers and budget to marketers. Less production. More creation,” said Hoang Nguyen, Founder and CTO of Plus Also Studios, who placed first on B&T’s Best of the Best Technologists.
“This is an Australian innovation, a truly global service, that will enable brands of all sizes to invest their precious budgets where value is created, not where it is burned,” added Chris Howatson, founder and CEO of Plus Also Studios.
“It’s made possible by our proprietary AI tools, years of serious investment and many, many pilot programs and refinement. We’re grateful to the many brands who have worked with us to make this possible. We’re proud to launch a service that will change our industry for the better.”
