HBO Max has rolled out a new global stunt in celebration of the upcoming debut of the HBO Original series IT: Welcome to Derry.
Kicking off on Tuesday, 21 October, the red balloons from the IT universe floated into social channels, heralding Pennywise’s impending return. On Wednesday, 22 October, red balloons began to pop up in cities worldwide.
Beyond these physical balloon placements, HBO Max extended this activation across brand partners, digital takeovers, social, influencers, sporting events, and more.
Starting with a cluster of red balloons underneath Sydney’s Harbour Bridge, townsfolk from the fictional town of Derry then began to appear in Bradfield Park holding single red balloons.
Throughout the day, solo red balloons, large red balloons, and other series-themed easter eggs began appearing in cities across the globe including New York, Los Angeles, Mexico City, São Paulo & Rio de Janeiro, Madrid, Paris, Singapore, Manila, Cappadocia, Warsaw, Santiago de Chile, Thailand, Japan, Taiwan, Hong Kong, and Dubai. The red balloons were just the beginning, as Pennywise began to make appearances throughout various world cities, including New York and Los Angeles.
Developed by filmmakers Andy Muschietti, Barbara Muschietti (IT, IT Chapter Two, The Flash) and Jason Fuchs (IT Chapter Two, Wonder Woman, Argylle), the series is produced by Warner Bros. Television and will feature multiple episodes directed by Andy Muschietti.
Set in the world of Stephen King’s IT universe, the series is based on King’s novel and expands the vision established by Muschietti in the feature films IT and IT Chapter Two.
Produced by HBO and Warner Bros. Television. Andy Muschietti and Barbara Muschietti (through their Double Dream production company), Jason Fuchs (through his FiveTen Production company), Brad Caleb Kane, David Coatsworth, Bill Skarsgård, Shelley Meals, Roy Lee, and Dan Lin are executive producers. Fuchs, who wrote the teleplay for the first episode, and Kane serve as co-showrunners on the project.
HBO Original drama series IT: Welcome to Derry debuts on Monday 27 October, only on HBO Max.
