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Reading: Hawke’s Brewing Launches New Immersive Site Via Wonderful Digital
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B&T > Marketing > Hawke’s Brewing Launches New Immersive Site Via Wonderful Digital
Marketing

Hawke’s Brewing Launches New Immersive Site Via Wonderful Digital

Staff Writers
Published on: 14th February 2024 at 11:10 AM
Edited by Staff Writers
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2 Min Read
Hawke's Brewing Co website on a mobile device
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Hawke’s Brewing has launched a new website designed and developed by Wonderful digital, aimed at enhancing Hawke’s Brewing’s online presence and providing a seamless experience for customers.

The newly launched website showcases Hawke’s Brewing’s commitment to innovation and excellence with a user-friendly interface and visually appealing design, offering visitors an immersive journey into the world of Hawke’s Brewing’s premium beers and brewery.

“We are excited to partner with Hawke’s Brewing in the creation of their new website,” said Matt Barbelli, founder and managing director at Wonderful Digital. “Our goal was not only to capture the essence of Hawke’s Brewing’s brand but also to infuse the website with the same authenticity and larrikin spirit that defines their identity. We aimed to create a digital experience that resonates with their audience and reflects the unique character of the Hawke’s brand”.

The site features an intuitive navigation system, allowing users to explore, buy Hawke’s Brewing’s range of products, learn about their brewing process, make a reservation and stay updated on the latest news and events. Additionally, the website is optimised for mobile devices, ensuring a seamless experience across all platforms, including bookings and e-commerce.

“At Hawke’s Brewing, we had to strengthen our e-commerce, data management and automation efficiency. The website upgrade will allow us to connect with our audience more frequently and on a deeper level,” said Glen Brasington, CEO at Hawke’s Brewing.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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