Havas Village Australia has today announced the creation of a new French Desk within the agency, designed to develop and increase the Havas footprint with the growing number of French businesses in Australia.
Mathieu Van Hieu has been appointed to the newly created role of group business director and head of French Deskand joins with immediate effect, following roles at the Young & Rubicam Group and George Patterson Y&R. He also spent five years at Havas Paris with a strong track record in business development while also picking up two Cannes Lions awards for work on the Vichy skin care brand.
With more than 15 years experience in France and Australia working with blue chip French brands, across multiple industries, Van Hieu’s key responsibility will be to lead business development and service key French-owned businesses, leveraging his unparalleled expertise and bi-national experience. His remit will be focused on developing connections with leading French companies seeking to evolve their brand communications in the Australian market.
Van Hieu will also work closely with Havas’ global headquarters in Paris, leveraging international assets from across the network to support local businesses on the ground in Australia.
Van Hieu said: “The French market in Australia has grown rapidly in recent years as more French businesses have identified the Australian market as one that has great potential. It’s exciting to have the opportunity to come back to Havas in a new territory and develop the agency’s offering. In the coming months, I’ll be working to leverage Havas’ strong French connections and heritage, in addition to my own knowledge base, to drive the business forward in years to come.”
The Havas Village French Desk will support the main three Havas Village businesses: Havas Media, Havas Worldwide and Red Agency.
Please login with linkedin to commentKmart
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]