Havas Village Australia has today announced the creation of a new French Desk within the agency, designed to develop and increase the Havas footprint with the growing number of French businesses in Australia.
Mathieu Van Hieu has been appointed to the newly created role of group business director and head of French Deskand joins with immediate effect, following roles at the Young & Rubicam Group and George Patterson Y&R. He also spent five years at Havas Paris with a strong track record in business development while also picking up two Cannes Lions awards for work on the Vichy skin care brand.
With more than 15 years experience in France and Australia working with blue chip French brands, across multiple industries, Van Hieu’s key responsibility will be to lead business development and service key French-owned businesses, leveraging his unparalleled expertise and bi-national experience. His remit will be focused on developing connections with leading French companies seeking to evolve their brand communications in the Australian market.
Van Hieu will also work closely with Havas’ global headquarters in Paris, leveraging international assets from across the network to support local businesses on the ground in Australia.
Van Hieu said: “The French market in Australia has grown rapidly in recent years as more French businesses have identified the Australian market as one that has great potential. It’s exciting to have the opportunity to come back to Havas in a new territory and develop the agency’s offering. In the coming months, I’ll be working to leverage Havas’ strong French connections and heritage, in addition to my own knowledge base, to drive the business forward in years to come.”