Havas Could Lose B Corp Status Over Work With Shell

Havas Could Lose B Corp Status Over Work With Shell

Havas could be set to lose its B Corp status over its work with Shell after the company behind B Corp status received a series of complaints about the holding group’s work with the oil company.

In an email seen by campaign group Clean Creatives, B Lab, the company that hands out B Corp certification, said that it would look into whether taking on clients such as Shell impacts Havas’ ability to meet the stringent B Corp requirements.  B Labs also said that it would look into whether Havas was inaccurate in its initial submission for B Corp certification.

The news follows 26 communications and advertising agencies submitted an official complaint to B Lab, asking for the company to take immediate action on B Corp-certified agencies working with fossil fuel clients. They also asked B Lab to apply the same criteria to the parent companies of B Corps.

Clean Creatives executive director Duncan Meisel said: “Havas’ decision to make its B Corps a part of Shell’s misleading marketing is a clear threat to the integrity and brand of the B Corp movement. B Corps should not be producing marketing and PR for the world’s biggest polluters, and we are grateful to B Lab for continuing this investigation so that their many members who support serious climate action can be heard”.

B&T has contacted Havas for comment.




Please login with linkedin to comment

Havas Shell

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]