The Hausmann Group has announced the launch of Illuminate Communications, a new agency within the group specialising in the delivery of integrated communications services to clients in the financial services, utilities, corporate, and government spaces.
The agency will be led by general manager Brannon Valmadre (pictured above), formerly a business director at Hausmann Communications who brings over 16 years’ PR and marketing communications experience across both consumer and corporate clients.
Valmadre said Illuminate Communications will offer consumer PR and corporate communications services alongside brand communications strategy, reputation management and social media strategy.
“In the minds of audiences, there’s no longer a delineation between channels of communication,” he said.
“Consumer PR, corporate comms, social – it’s all part of the same package and brands have never been more visible, so consistency is key in the way every element is delivered.
“We’re excited to help clients navigate and capitalise on this new era of transparency through consistent and compelling communications across every channel.”
Valmadre has made two dedicated hires to staff the fledgling agency, which will also draw upon central specialist staff resources from the Hausmann Group.
Judi Hausmann, CEO of the Hausmann Group, said: “Hausmann Communications was the very first specialist consumer PR agency in Australia, and that has always been our DNA.
“In recent years, we’ve been attracting increasing amounts of interesting and fulfilling work in the corporate, financial and government space.
“Brannon has been heading up these clients and driving much of the growth, so it made sense to create a specialist agency for him to lead and expand.”
Illuminate launches with foundation clients Amaysim and TAL, both of which have been working with Hausmann Communications to date.