Harvey Norman & Coles Jump On Christmas with The Australian Women’s Weekly Sponsorship

Harvey Norman & Coles Jump On Christmas with The Australian Women’s Weekly Sponsorship
SHARE
THIS



Coles and Harvey Norman are gearing up for the festive season as the newest sponsors of Christmas with the Weekly – The Australian Women’s Weekly’s signature Christmas sponsorship opportunity that includes a Channel 9 special, Christmas with The Australian Women’s Weekly.  

Christmas with the Weekly is an integrated sponsorship platform, reaching millions of primary grocery buyers across TV, print, social and digital channels.

General Manager – women’s lifestyle and entertainment, Jayne Ferguson, said Christmas with the Weekly is an institution that brings the festive season to life for people across Australia.

Christmas with the Weekly content supports people’s holiday needs from baking and entertaining to fashion, gifts, homes and decorating. 1.2 million women turn to The Australian Women’s Weekly for powerful storytelling, recipe ideas, and Christmas inspiration.

“This makes Christmas with the Weekly an excellent integrated sponsorship opportunity for our advertisers looking to create Christmas customers. We are delighted that Coles and Harvey Norman are taking part.”

Coles Fresh advisor and chef, Curtis Stone, will appear in cooking segments on the Channel 9 TV special to showcase Australian Christmas favourites.

“Our customers have told us they want to stun their families and friends with their Christmas spread, so we’re excited Chef Curtis Stone can help inspire Australians with his specially created Coles recipes through our sponsorship of Christmas with the Weekly. We also have more new products than ever before so our customers can surprise and delight their guests without breaking the bank,” said Coles chief customer officer, Simon McDowell said.

Content will be filmed at the Harvey Norman test kitchens in Alexandria showcasing their range of appliances.

“An Australian Christmas table is a visual and edible feast of colour, tastes and flavour. Harvey Norman is delighted to be able to assist Australians in bringing their Christmas menu to life with our state-of-the-art appliances that enable the latest techniques in food preparation and presentation. We are looking forward to working with The Australian Women’s Weekly to bring the festive spirit into your home” said Generic Publications deputy general manager Samantha Waters.

This year’s TV special is hosted by Sylvia Jeffreys, news presenter of Nine’s Today show and is scheduled to air on Saturday the 25th November at 7.00pm, Friday, 24th November at 7.30pm in Brisbane with the magazine on sale on Monday the 27th November.

In a demonstration of the successful partnership between the magazine and Channel 9, The Australian Women’s Weekly will be presenting another seasonal TV special, this time for Easter 2018. This new broadcast offering gives advertisers the opportunity to integrate messaging across both The Australian Women’s Weekly and Channel 9 platforms during Easter.

Please login with linkedin to comment

australian women's weekly Bauer Media Coles harvey norman

Latest News

Semi Permanent Sydney Announces New Dates For 2021 Festival
  • Marketing

Semi Permanent Sydney Announces New Dates For 2021 Festival

In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

HootSuit Appoints Maggie Lower As Chief Marketing Officer
  • Marketing
  • Media

HootSuit Appoints Maggie Lower As Chief Marketing Officer

Social media management solutions company Hootsuit, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]

Trade Indy Opens Sydney Office With Appointment Of NSW Commercial Director Ben Mulcahy
  • Marketing

Trade Indy Opens Sydney Office With Appointment Of NSW Commercial Director Ben Mulcahy

Headquartered in Melbourne, Trade Indy is expanding off the back of strong client retention and consistent growth through existing and new business. Founded in Melbourne in 2014, the team have since expanded the business through team members in Singapore, Indonesia, Tasmania and Queensland, and are pleased to announce the full-time employment of NSW commercial director […]

Outbrain Goes Public, Making Nasdaq Debut
  • Marketing

Outbrain Goes Public, Making Nasdaq Debut

Outbrain Inc. has announced the pricing of its initial public offering of 8,000,000 shares of common stock at a price to the public of US$20.00 per share. The gross proceeds to Outbrain from the offering, before deducting the underwriting discounts and commissions and offering expenses, are expected to be approximately $160 million. The shares began […]

HubSpot To Support The GO Foundation As Part Of World Certification Week
  • Technology

HubSpot To Support The GO Foundation As Part Of World Certification Week

HubSpot, the customer relationship management (CRM) platform for scaling companies, has announced that as part of its World Certification Week, it is supporting the GO Foundation with its mission to empower young Aboriginal and Torres Strait Islander people through education. As part of the support, HubSpot will donate $5 for every HubSpot Academy certification awarded […]

IntelligenceBank Secures $50M Investment From Five Elms Capital
  • Technology

IntelligenceBank Secures $50M Investment From Five Elms Capital

IntelligenceBank has today announced a strategic growth investment from Five Elms Capital. The $US37 million ($50 million) investment comes as brands and enterprises have realised that outdated technologies, disjointed data sources, and manual processes make it challenging to efficiently manage essential marketing workflows and ensure compliance across the organization. IntelligenceBank digitally transforms manual processes and […]

SCA Announces Ten New Dab Music Stations Via LiSTNR
  • Media

SCA Announces Ten New Dab Music Stations Via LiSTNR

Southern Cross Austero (SCA) announced today 10 all-new DAB+ music stations on LiSTNr. The introduction of the 10 new Dab stations takes the number of music stations to 25 and reinforces its commitment to growing exclusive music programs and content. The 10 new stations have been created to cater to a variety of moods and […]

SBS Launches Live Interpreting Of Daily NSW COVID-19 Conferences In Vietnamese And Arabic
  • Media

SBS Launches Live Interpreting Of Daily NSW COVID-19 Conferences In Vietnamese And Arabic

SBS has launched live interpreting of the daily NSW Government COVID-19 press conference in languages other than English, to provide communities with access to the latest information and critical health messages. The national-first initiative provides real-time interpreting of the press conferences in Arabic and Vietnamese, streamed live every day on the SBS Arabic24 and SBS Vietnamese Facebook pages, SBS […]