Harrowing Campaign Shows The Last Photos & Videos Of Suicide Victims

Harrowing Campaign Shows The Last Photos & Videos Of Suicide Victims

A new mental health campaign out of the UK has featured the final videos and photographs of people who ultimately took their own lives to suicide.

Called “The Last Photos”, the campaign is the work of creative agency adam&eveDDB for the mental health charity Campaign Against Living Miserably (CALM).

The initiative features images of actual suicide victims – provided by their families – to show that many people were happy and showed no signs of the devastation that was to come.

“Suicidal doesn’t always look suicidal,” the ads say, before inviting users to the CALM website for more information.

The campaign includes the video below and a photo installation of 50 victims at London’s South Bank that includes just people’s first names and their ages.

If you or someone you know is struggling, contact Lifeline on 13 11 14 or Beyond Blue on 1300 22 4636.

 

 




Please login with linkedin to comment

adam&eveddb

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]