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Reading: Harrowing Campaign Shows The Last Photos & Videos Of Suicide Victims
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B&T > Campaigns > Harrowing Campaign Shows The Last Photos & Videos Of Suicide Victims
Campaigns

Harrowing Campaign Shows The Last Photos & Videos Of Suicide Victims

Staff Writers
Published on: 24th June 2022 at 10:38 AM
Staff Writers
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A new mental health campaign out of the UK has featured the final videos and photographs of people who ultimately took their own lives to suicide.

Called “The Last Photos”, the campaign is the work of creative agency adam&eveDDB for the mental health charity Campaign Against Living Miserably (CALM).

The initiative features images of actual suicide victims – provided by their families – to show that many people were happy and showed no signs of the devastation that was to come.

“Suicidal doesn’t always look suicidal,” the ads say, before inviting users to the CALM website for more information.

The campaign includes the video below and a photo installation of 50 victims at London’s South Bank that includes just people’s first names and their ages.

If you or someone you know is struggling, contact Lifeline on 13 11 14 or Beyond Blue on 1300 22 4636.

 

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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