Switzer Media & Publishing has announced that Jillian Davison (pictured) has been appointed Creative director of Harper’s BAZAAR Australia as the iconic fashion and luxury magazine is set to relaunch.
Davison starts immediately in her new role.
This announcement is the next key editorial appointment following that of Eugenie Kelly as editor-in-chief, and was made by Maureen Jordan, Switzer Media publisher, who is leading sales, marketing and brand strategy for the relaunch and positioning of Harper’s BAZAAR Australia in collaboration with Hearst Magazines International.
Jordan said, “we are excited to have someone of such international standing and experience join us as we forge a new direction for the title and one that will resonate with our most important asset, our readers. Jillian lives and breathes fashion and creativity across a broad spectrum of publishing and we envisage in her role as Creative director she will be invaluable in conceptualising the artistic direction of BAZAAR with a carefully selected creative team that we are putting in place.”
Davison will work alongside the BAZAAR team, and with Eugenie, lead the new creative look and feel of the relaunched BAZAAR in Australia.
Eugenie Kelly, editor-in-chief said, “Jillian is a renowned force within the fashion industry and one of the most exciting and progressive voices on the scene. She possesses a unique ability to change what fashion looks like so I’m keen to collaborate with her and broaden the scope of what is regarded as desirable. She is also considered, thoughtful and intuitive when it comes to fashion …and that’s crucial. It’s what sets BAZAAR apart from its competitors.”
Jillian Davison brings an unprecedented breadth of international experience and knowledge in this country which will flourish in her new role at BAZAAR. Davison’s career has seen her working extensively in Sydney and New York producing some of the world’s most memorable fashion imagery. Davison spent the early 2000’s as Fashion Editor at US Harper’s BAZAAR from which she gained a deep understanding of the DNA of the brand. She has held notable positions such as fashion director of Glamour US, fashion editor of Teen Vogue US and most recently for the past three years as creative director of Vogue Australia.
She said, “it is my great honour to help reimagine Harper’s BAZAAR for Australian women at this unique moment in time. The new BAZAAR will celebrate humanity, diversity and female empowerment, through the lens of modern luxury and style. This is a new direction, that for the reader will mean an intoxicating environment of creativity, artfulness and optimism.”
“I am motivated to propel the next generation of exciting creative talent in this country – the fashion designers, photographers, stylists, and hair and makeup artists who will define Australian style. Collaboration will be at the core of everything we do. I believe in pushing the boundaries of visual language by tapping into all art forms and new media.”
“It’s an incredible visual legacy to be at the helm of and I am thrilled to join Eugenie and the BAZAAR team to bring about this new era.”
The debut issue of Harper’s BAZAAR Australia, a special collector’s edition, will hit newsstands in September 2021. Other key editorial appoints will be announced in coming weeks.
