Happy World Podcast Day! And Here’s Tips On How To Make Yours Better From The Best In The Business

Happy World Podcast Day! And Here’s Tips On How To Make Yours Better From The Best In The Business
SHARE
THIS



Today happens to be International Podcast Day And who better to give his views on the very best podcasts and how to make yours better than Ralph Van Dijk (main photo), founder of Sydney-based podcast, recording, audio ad specialists, Eardrum…

Today is International Podcast Day, and whilst there are now well over two million great podcasts out there, you can count great podcast ads on one hand.

So today, I’ve chosen to celebrate the few who have successfully raised the audio bar when it comes to the content that allows your favourite podcast to exist.

Ron Burgundy – Fair.com

You’d hope Will Ferrell would subvert the world of advertising and he doesn’t disappoint with this gem of a host-read ad. He promotes this car sharing app by declaring he knows absolutely nothing about apps and assuming the product is simply an elaborate car theft scheme. In other words, he does what every advertiser should hope a host does – own it.

Russell Brand & Matt Morgan – Me Undies

It was Matt’s job to read the ad, but Russell spotted an opportunity to flip the segment as only he can. He used the script, then abused the script, ensuring Me Undies would stick (!) in the minds of every listener.

Start Up – Ford

This is the show that launched podcast behemoth Gimlet, and was hosted by its Founder Alex Blumberg. Unsurprisingly, Alex approaches this ad with the same journalistic integrity as any other part of the show. This long form advertising style is one we’re championing, and it’s one both clients and listeners are responding well to.

Marc Maron – Squarespace

This was a classy way for long-time podcast supporter Squarespace to acknowledge what has become Marc’s most famous episode. Yes, it’s the one with President Barak Obama.

If you’re considering podcast advertising, remember to keep it authentic and don’t force it.

But above all don’t be boring. Whether it’s a host read script or a crafted 60sec advertorial, your ad should be at least as engaging as everything else in the show.

Writing for the spoken word is an acquired skill. If you’re presented with an unimaginative script, speak to a specialist.

Now I’m starting to sound like an ad.

Please login with linkedin to comment

Eardrum Australia Ralph van Dijk

Latest News

Tinkerbell Is Putting Vegemite On Pizza
  • Marketing

Tinkerbell Is Putting Vegemite On Pizza

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game
  • Campaigns

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

NITV Appoints Peter Noble To General Manager
  • Media

NITV Appoints Peter Noble To General Manager

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]