The Hallway Launches Performance Marketing Division, Appoints Chris Murphy As GM

The Hallway Launches Performance Marketing Division, Appoints Chris Murphy As GM
B&T Magazine
By B&T Magazine



The Hallway Group is launching a specialist performance marketing division focused on creative content optimised for direct response digital channels.

The Hallway Performance Digital (THPD) will be led by Chris Murphy (right in main photo) who has been promoted to general manager. The new division will manage the independent agency’s existing digital media clients as well as a soon to be announced payment platform and automotive brand.

THPD has developed a proprietary model that determines clients’ growth programs based on their level of investment. These programs are mapped out, proven and tested models for success, based on previous commercial success across customer bases.

Jules Hall (left in photo), CEO of The Hallway said: “The Hallway was an early mover in data-driven creative content. Having run major programs for the likes of ANZ, Google and Dexus we’ve built a really deep understanding of the best ways to create this type of work. It’s a rapid turnaround, highly automated creative process. This is very different to the strategically-led brand and advertising work we are creating. By separating the two businesses we get to have best of breed offerings, optimised to their unique context. Supported with the efficiency of a single back office infrastructure at the group level.

“I’m also delighted to be able to promote from within. Chris has consistently demonstrated strong leadership and is ideally placed to ensure THPD, and the clients we represent, will thrive.”

THPD will offer performance creative development, social content production, paid media strategy and buying as well as reporting frameworks.

Murphy has been with The Hallway for two years, holding senior leadership roles, managing and growing some of the agency’s largest clients. He will lead THPD as general manager to drive effective outcomes for clients and oversee business development.

He said: “I’m delighted to have been entrusted to lead our team of digital-first thinkers. The proprietary and proven growth programs we have developed empower brands to see around corners and make more informed strategic marketing decisions. The outcome is high performance results, delivered with speed and efficiency.”




Please login with linkedin to comment

Jules Hall The Hallway

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]