Stuffy upmarket fashion label Gucci appears to have found its COVID-inspired funny bone releasing a seriously retro Christmas campaign.
The ad plays out as an office Christmas party set way back in 1994 and seems to suggest this could be as close any of us are going to get to an office Chrissie bash this year.
The whole thing sings along to Yazoo’s 1982 hit Only You and appears to mash together fashion (some would say hideous) from the 60s through to the 90s.
The spot’s the work of London-based, African-inspired “moving image artist” Akinola Davies Jr.
It’s all tremendous fun and a definite departure for the brand.
In this guest post, Graham Hawkins (pictured), founder and CEO of SalesTribe, offers his best tips on what sales executives need to survive in an AC (after COVID-19) era… As a B2B salesperson in 2020, your ability to earn trust and demonstrate credibility has become one of your biggest challenges. In the BC era (before […]
Aussie undie subscription brand, KNOBBY, has rolled out a new content campaign created by Melbourne based, Priceless Productions, to entertain and encourage viewers to take a moment to connect with their mates over some great humour. The first piece in the campaign titled, Fortune-Teller, brings to life all of the unfortunate events that often come […]
UK retailer John Lewis may be the brand to watch at Christmas, however, it must be said The Norwegian Postal Service (Posten) is starting to give it a run for its money when it comes to epic festive spots. Last year, Norway’s postal service shocked everyone when its 2019 Christmas spot inferred that baby Jesus […]
UK wildlife foundation Born Free Foundation is adopting the style and approach of sales advertising and applying it to the natural world in ‘Nature’s Closing Down Sale’ – a campaign urging people to adopt an endangered animal while they still can, and timed to coincide with Black Friday. Created by London agency ENGINE, at the […]
Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign With the ongoing health and economic crisis, this year we will be celebrating Christmas in a very different way. However, Christmas is still a very special time of year for the French, even in such difficult times. […]
Pringles is encouraging customers to celebrate those special indoor moments with a new campaign that demonstrates how even the smallest occasion can be transformed into an opportunity for playful sociability – especially when you have a can of Pringles in hand. Grey London’s campaign brings a festive, upbeat message of celebration during the Christmas period […]
Andrew May is a human performance strategist, CEO of StriveStronger and host of the NAB Business Fit Podcast, which is part of a free program to help SMEs and their staff become more resilient, transition to new ways of working and sustain physical and psychological wellbeing. In this guest post, May offers top tips for […]
Due to social distancing measures implemented across Australia, many shoppers will be expected to stay away from shopping centres this Christmas. This shift in behaviour means families nation-wide will sadly miss the much- loved annual Christmas tradition of meeting Santa. Cadbury ’s Live Santa will help to bridge the gap, bringing Santa into the homes […]
Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]
Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]