B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • WPP
  • Special
  • Thinkerbell
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: GroupM Launches New Data Insights Business
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > GroupM Launches New Data Insights Business
Advertising

GroupM Launches New Data Insights Business

Staff Writers
Published on: 30th November 2016 at 11:03 AM
Staff Writers
Share
4 Min Read
SHARE

GroupM has unveiled its new global platform designed to improve advertisers’ ability to communicate with their consumers across all media using data-led insights.

The new tool, called [m]PLATFORM, features a technology suite of flexible media planning applications, data analytics and digital services, and is supported by a team of data scientists, technologists and digital practitioners from across GroupM specialist companies and Xaxis.

For clients, [m]PLATFORM has been developed to deliver objective insights and the power of choice across data, technologies and KPIs in their GroupM agency’s scope of work.

The platform is broken down into five sections:

  • [m]Core – a full-stack audience intelligence platform combining cross-platform data for a singular consumer identifier, [m]ID.
  • [m]Insights – an audience-centric media planning tool with cross-channel planning, creative workflow management, unified audience frequency capping and location-based and in-demo reach management.
  • [m]Analytics – marries online and offline campaign-level data to [m]ID to enable analytics, attribution and optimisation.
  • [m]Report – merges data into a single, intuitive visualisation dashboard with actionable intelligence.

GorupM global CEO Kelly Clark said marketers are under tremendous pressure to deliver results from media investments.

“This flexible platform approach enables us to focus $7 billion worth of investments we’ve made in data and technology over 10 years to help them realise a marketplace advantage,” he said.

“Our agencies will now have deeper consumer insights and the most robust technology in the market.”

Brian Gleason (pictured above), who was most recently the global CEO of Xaxis, has been chosen to lead [m]PLATFORM.

GroupM is also building a global organisation to support [m]PLATFORM, and has designated four regional presidents to report to Gleason.

Phil Cowdell, who was ecently named president of platform services in North America, is now the US president of [m]PLATFORM, while Lucas Mentasti has been named [m]PLATFORM’s president for Latin Amercia.

Presidents for Europe, the Middle East and Africa, as well as the Asia-Pacific region, will be named shortly.

Also on the [m]PLATFORM global leadership team is Nicolle Pangis, who assumes the role of chief operating officer, along with chief strategy officer Jack Smith and chief technology officer Bob Hammond.

Clark said the technology development teams reporting to Gleason demonstrate his ability to continuously innovate winning solutions for clients.

“Now, the best of our technologies, whether built, acquired or partnered, are consolidated under his remit to enable our agencies with an unparalleled ability reach audiences and deliver outcomes for their clients,” he said.

Gleason said the rise of digital and mobile technologies, media fragmentation and expanding e-commerce create a pivot point in marketing where the scientific application of data to media strategies is essential.

“Today, marketers have to know their customers in richer detail than ever before, or else they won’t reach them,” he said.

“[m]PLATFORM is an audience-centric approach enabling our agencies with individualised consumer insights and technologies to reach audiences without boundaries.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Criteo
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Emboldened, Emotional & Inspired – Cairns Crocodiles Masterclass, Presented By News Australia, Tug The Heartstrings
16/05/2025
TV Ratings (15/05/2025): Women’s State Of Origin Game 2 Pulls Nearly Twice The Viewers Of AFL Clash
16/05/2025
Nine Hails “A Great Day For Investigative Journalism” As Ben Roberts-Smith Loses Defamation Appeal
16/05/2025
Keep Left Updates Earned Media Impact Score Platform
16/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?