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Reading: Grill’d Teams With Heston Blumenthal For Pricey New Plant-Based Burger Range
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B&T > Marketing > Grill’d Teams With Heston Blumenthal For Pricey New Plant-Based Burger Range
Marketing

Grill’d Teams With Heston Blumenthal For Pricey New Plant-Based Burger Range

Staff Writers
Published on: 4th August 2021 at 8:05 AM
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Grill’d has announced a new partnership with Heston Blumenthal’s favourite mushroom-based meat, Fable, with Heston himself creating the limited edition ‘Heston Fable Burger’ exclusively for Grill’d.

Michelin star chef H  said: “I never thought I would allow another restaurant to serve one of my very special burgers until I met the amazing team at Grill’d. All four Fable burgers are fantastic, but the Heston Fable Burger is the star of the show. The Fable pattie has a rich, satisfying mushroom flavour that tastes just like slow cooked meat, complemented by the pluminess and spiciness of hoisin sauce, fresh texture of Japanese slaw and lightly grilled tofu. It has all of the umami, all of the satisfying things that you would expect from a burger but there’s no meat in it. Mouth-watering, 100 per cent natural, satisfying and just delicious.”

For the new Fable range, the King of gastronomy has created a flavourful Fable Spicy Cheeseburger available on the menu nationally and a limited edition off-menu Heston Fable Burger available at select restaurants.  Inspired by Peking duck pancakes, the exclusive burger is an evolution of what’s on the menu at the celebrity chef’s very own restaurant, The Perfectionists’ Café in London, and will be the first time one of Heston Blumenthal’s burgers will be served outside his restaurants.

Limited to only 4,000 burgers available across Australia, bookings to experience the ‘Heston Fable Burger’ at select Grill’d restaurants are essential and will be released via grilld.com.au/heston on Tuesday 3 August, with seatings to commence from Sunday 8 August – Sunday 22 August. Residents in lockdown in New South Wales can also register their interest online to enjoy the Heston Fable Burger experience when dine-in restrictions are eased. QLD residents can book a sitting for August 15 – 29.

The ‘Heston Fable Burger’ will be served with Heston’s signature gastronomic flair, delivered to the table under a smoke-filled cloche with silver service touches. For $35 per person, the limited-edition burger is served alongside Grill’d famous chips with a touch of white miso mayo and your choice of premium wine pairing (Montalto Pennon Hill Pinot Noir or Wines or Merritt Chenin Blanc), local beer, or non-alcoholic beverage.

Simon Crowe, Grill’d Founder, said: “We’re thrilled to be bringing the Heston Fable Burger to Grill’d. In partnering with Fable, we’ve had the opportunity to work with Heston Blumenthal, one of the world’s finest chefs, and expand our plant-based menu with four new Fable meaty mushroom burgers that taste just as good as the real thing. It’s the next step in our mission to discover a whole new world of flavour and challenge the status quo with innovative, healthy and mindfully made products.”

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TAGGED: Grill'd, Heston Blumenthal
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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