Grill’d Launches 100% Natural Campaign

Grill’d Launches 100% Natural Campaign

In its pursuit of providing Australians with the most satisfyingly guilt-free, healthy burgers, Grill’d has launched a new 100% Natural campaign.

At the core of the campaign is an improved 100% Natural burger menu* with 0% artificial colours, flavours and preservatives, and packed with the freshest, locally sourced produce.

Grill’d founder, Simon Crowe, said: “From the brand’s outset, we’ve strived to find better ways of making and delivering fast, healthy burgers and better, more sustainable ways of doing business. We came into the market in 2004 as Australia’s healthy burger option – not as an alternative to fast food but as the solution. Great tasting burgers without the guilt.”

“Since launch we’ve continued to evolve in every way, ensuring our menu is as healthy as it can be without compromising on taste or satisfaction, and being the most responsible business we can be by the planet and our local communities.”

The new 100% Natural menu comes at a time when consumers are seeking healthy, sustainably sourced, local Australian food more than ever before. Working with Food and Nutrition Australia, Grill’d reviewed its burger menu, reformulating the ingredients to remove artificial additives and to further reduce kilojoules and sugars. As the champion of healthy burgers, Grill’d’s menu is now healthier than ever before whilst not compromising on taste and still retaining options for every food and health tribe. The result of the reformulation also means that 73% of Grill’d burgers provide less than a third of the daily energy intake for adults.

Sharon Natoli, Founding Director of Food & Nutrition Australia said: “There’s been a substantial rise in interest in healthy and conscious consumption. Consumers are looking for more natural ingredients, striving to limit food waste and are shopping more consciously. The continued focus on health across the board shows that consumers really care about what they’re putting on their plates and into their bodies”

Grill’d’s mass consumer appeal has always been attributed to its healthy alternatives and the brand’s 100% transparency about the ingredients they use to create low carb, Paleo, vegetarian, vegan, plant-based, gluten free and sugar free options. For Grill’d, 100% Natural and healthy goes beyond reducing sugar and the kilojoules of the burger. The brand sees the quality of the ingredients and sourcing those ingredients as equally as important – it means fresh, locally sourced, hormone-free, antibiotic-free, free-range, and products that are made fresh daily.

As part of its 100% Natural campaign, Grill’d has also introduced an online allergen matrix to help customers navigate the new menu and map out their dietary requirements and kilojoule intake. In August, Grill’d will also be adding an innovative menu configurator to give customers even more control and flexibility over what they are putting in their bodies. The new tool will allow customers to shop by food tribe and understand nutritional impact and kilojoule impact with the inclusion or exclusion of certain ingredients before deciding on their final order.

Crowe said: “We are committed to continuously do better and be better, and want to encourage and help as many people as possible to live healthy, naturally and sustainably. It’s not just about what we’re putting on our menus to provide our customers with healthier options, but also the lasting goodness for our local communities and the planet. We have a much broader impact beyond our food and restaurants.”




Please login with linkedin to comment

Grill'd

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]