Grill’d Cops A Facebook Roasting Over “Ethically-sourced” Bunny Burger For Easter

Grill’d Cops A Facebook Roasting Over “Ethically-sourced” Bunny Burger For Easter
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Burger chain Grill’d has caused outrage on Facebook over its new burger for the Easter long weekend, which it claims to contain “ethically-sourced” rabbit.

Grill’d shared the news of its new ‘Bunny Burger’ on Facebook yesterday, spruiking its “ethically sourced and locally grown ingredients”.

According to the promo website for the new burger, the rabbit meat has been sourced from Aussie-owned Alpine Game Meat and Macleay Valley Rabbits.

“Like us, these guys love fresh produce and ethical sourcing, and they hate hormones and anything that resembles a chemical,” Grill’d said.

“We’re committed to only using the highest quality of ingredients, and we think that’s why our burgers taste so damn good.”

However, the Facebook post seemed to backfire spectacularly, with many criticising Grill’d for claiming the rabbit was “ethically sourced” because it was dead.

 

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Advertising Standards Bureau digital director

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