Greater Bank has launched ‘Do Big Things’, a new brand platform created by independent creative agency It’s Friday, debuting with an integrated home loan campaign that brings everyday household objects to life.
Built on the belief that greater value empowers Australians to do more of what matters, the new platform positions Greater Bank as the bank that helps people make bigger things happen in their lives.
The first campaign brings this promise to life through home loans, celebrating the experiences, memories and moments that turn a house into a home.
Based on the idea ‘Walls make a house. Life makes a home’, the campaign features a film in which everyday household objects come to life, sharing the stories of the people who live there and the moments that make their home unique.
Under the campaign message ‘Bring Your Home to Life’, the work demonstrates how a great value home loan from Greater Bank can leave people with more money to spend on the things that make life bigger and better.
The integrated campaign will roll out across broadcast, online video, OOH, radio and audio, digital and social.
“A home is the epicentre of life. It’s where experiences begin and where people return with stories. We fill it with things that remind us of where we’ve been and what we’ve done. A great value home loan from Greater Bank helps leave room for all of that life,” said Vince Lagana, CCO of It’s Friday.
“We’re focused on helping our customers get more from their banking, so they can focus on what matters most to them. Whatever they’re working towards, we’re here to help them do big things,” said Kate Messenger, head of brand and marketing, NGM Group.
Credits:
Client: Greater Bank
Head of Brand and Marketing, NGM Group – Kate Messenger
Brand and Campaign Manager – Rachel Hartnett
Senior Marketing and Campaign Specialist – Amy Bowd
Creative Agency: It’s Friday
Production
Production Company: Scoundrel
Director: Scott Pickett
Executive Producer/s: Kate Gooden and Adrian Shapiro
Producer: Helen Morahan
DOP: James Brown
Casting: Citizen Jane – Natalie Harvey
Hero Props: Simon Ingerson (Yippee Ki-Yay)
Photography Production Company: SamIAm
Photographer: Billy Plumber
Stills Producer: Will Mumford
Retoucher: Mark Sterne
Post Production
Post Production and VFX: White Chocolate
Sound: Studio Tonic
Music Composition: Maya Petrovna
Media: Atomic 212
