Great Northern Brewing Co. is launching The Great Return, inspiring Australians to reconnect with each other and nature by planning a camping trip with their crew.
The campaign launches with a long-form spot directed by Patrick Fileti from 13CO. The film features real friends, Wil Ridley & Ross Walker. Their story is one that will be familiar to us all in these difficult days. Both have lost their jobs due to the pandemic, and are facing an uncertain future, they are in need of the optimism and grounding that friendship and Australia’s great outdoors can bring.
Their story will be aired on TV from July 19 as well as digital and social channels, including Facebook and YouTube. To facilitate ‘The Great Return’, a campaign microsite has been created to help inspire the next adventure.
The website has mapped out photos of the best fishing, off-road, swimming and hiking spots recommended by Great Northern drinkers, as well as the best watering holes to grab a Great Northern. Users can upload a recommendation to the website of their favourite campsite or location for an outdoor activity, or send a free personalised physical postcard to family or friends, to inspire everyone to start planning for their next trip.
It also includes links to book campsites through CamperMate and links to regional tourism bodies for users to find out more about each tagged location.
“Great Northern’s heart and home is in the great outdoors. It’s been a tough few months with fires, floods and restrictions keeping us away from the places and people we love. We wanted to do something to help get Australians travelling again to places they’re allowed go, to encourage people to explore their own backyard and give everyone something to look forward to” said Antonia Ciorciari, Senior Brand Lead, Great Northern Brewing Co.
Andy DiLallo, ex-Chief Creative Officer of TBWA Sydney who has been replaced by Evan Roberts, says ‘This year is uniquely suited to a campaign like The Great Return. The importance of friendships and our environment have never been felt more acutely. To remind people that those bonds can be strengthened in the great outdoors makes Great Northern’s purpose top of mind at a time when it’s never been more relevant.”
Client: CUB, Great Northern Brewing Co
Creative: TBWA Sydney
Production Company: 13CO
Director: Patrick Fileti
Casting: Stevie Ray at McGregor Casting
DOP: Campbell Brown
Executive Producers: Roy De Giorgio, Charity Downing
Producer: Warren Keuning
Post Production & Sound Design: BOLT
Editor Offline – Patrick Fileti
Grade – Matt Fezz
PR: Sequel PR
Social & Website: CUB HOUSE
Media: CUB HOUSE, PHD
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