Great Northern Brewing Co. Launches The Great Return Via TBWA Sydney

Great Northern Brewing Co. Launches The Great Return Via TBWA Sydney
SHARE
THIS



Great Northern Brewing Co. is launching The Great Return, inspiring Australians to reconnect with each other and nature by planning a camping trip with their crew. 

The campaign launches with a long-form spot directed by Patrick Fileti from 13CO. The film features real friends, Wil Ridley & Ross Walker. Their story is one that will be familiar to us all in these difficult days. Both have lost their jobs due to the pandemic, and are facing an uncertain future, they are in need of the optimism and grounding that friendship and Australia’s great outdoors can bring.

Their story will be aired on TV from July 19 as well as digital and social channels, including Facebook and YouTube. To facilitate ‘The Great Return’, a campaign microsite has been created to help inspire the next adventure.

The website has mapped out photos of the best fishing, off-road, swimming and hiking spots recommended by Great Northern drinkers, as well as the best watering holes to grab a Great Northern. Users can upload a recommendation to the website of their favourite campsite or location for an outdoor activity, or send a free personalised physical postcard to family or friends, to inspire everyone to start planning for their next trip.

It also includes links to book campsites through CamperMate and links to regional tourism bodies for users to find out more about each tagged location. 

“Great Northern’s heart and home is in the great outdoors. It’s been a tough few months with fires, floods and restrictions keeping us away from the places and people we love. We wanted to do something to help get Australians travelling again to places they’re allowed go, to encourage people to explore their own backyard and give everyone something to look forward to” said Antonia Ciorciari, Senior Brand Lead, Great Northern Brewing Co.        

Andy DiLallo, ex-Chief Creative Officer of TBWA Sydney who has been replaced by Evan Roberts, says ‘This year is uniquely suited to a campaign like The Great Return. The importance of friendships and our environment have never been felt more acutely. To remind people that those bonds can be strengthened in the great outdoors makes Great Northern’s purpose top of mind at a time when it’s never been more relevant.”

Credits:

Client: CUB, Great Northern Brewing Co 

Creative: TBWA Sydney  

Production Company: 13CO

Director: Patrick Fileti

Casting: Stevie Ray at McGregor Casting

DOP: Campbell Brown
Executive Producers: Roy De Giorgio, Charity Downing

Producer: Warren Keuning
Post Production & Sound Design: BOLT 

Editor Offline – Patrick Fileti

Grade – Matt Fezz 

PR: Sequel PR 

Social & Website: CUB HOUSE 

Media: CUB HOUSE, PHD

 

Please login with linkedin to comment

TBWA Sydney

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]