Graeme Wood has joined media agency m2m as head of strategy from Carat Global, London, where he was strategy director on Mondelez Europe (biscuits, gum and candy categories); with responsibility for developing communications strategies spanning advertising, PR, point of sale, content marketing, social media and events for all major European markets.

With over 10 years’ experience in planning and strategy, Wood has worked across a wealth of clients including Diageo, Disney Parks, Sony Mobile and ASOS. In addition to his brand responsibilities at Carat, he also set up the proprietary connections planning process that Carat created for Mondelez as well as the associated training programme for the client and all partner agencies.

Wood said of his appointment, “I’m really happy to join m2m at such an exciting time for the agency. It will be a fantastic challenge for me and I look forward to adding my experience to the team.”

Wendy Gower, MD of m2m Sydney, added, “Graeme brings a wealth of knowledge and experience across a wide range of industries which will be invaluable to us at m2m – we are delighted to welcome him to the agency.”