This week, GPJ’s 2019 Christmas celebration provided the leading experiential agency with an opportunity not only to host and entertain their clients, team and partners; the event itself provided a platform to showcase their dedication to purpose and what makes GPJ a unique force in experiential marketing.
Far more than just a seasonal social, the structure of the philanthropic event was emphatically designed as a forum with a progressive purpose. The theme of the ‘Festive-all’ was about harnessing the power of purpose by working together with OzHarvest and A Sound Life as a force for positive change. GPJ’s three year partnership with A Sound Life was also embedded to demonstrate the importance of music and movement.
Hosting the event with OzHarvest helped highlight the issues of food insecurity and food waste in Australia, and promote the values of sustainability and waste reduction. In Australia, more than five million people experience food insecurity while, staggeringly, one third of all global food production is wasted. Through their work in food rescue, community engagement and education, OzHarvest’s vision is to create a world free from hunger and with zero waste, where everyone can lead a sustainable life.
Responding to a growing social awareness, GPJ approached OzHarvest and A Sound Life to create a bespoke, purpose-driven corporate event. GPJ ANZ is committed to creating experiences that inspire people to change the world. While the team helps other brands do this every day in large-scale experiences, GPJ wanted to act in the same manner when it came to the holiday season. With deep trust and a solid relationship that truly inspired everyone at the ‘Festive-all’ to try and change the world in their own small way.
GPJ ANZ General Manager Marc Iacono greeted guests along with an acknowledgement of the land and introduction of Ronni Kahn AO, CEO & Founder of OzHarvest. Ronni was joined by her son and fellow philanthropist Edo Kahn, founder of A Sound Life. The two showcased their passion and purpose for helping those in need in their own unique and captivating way.
The special relationship between mother and son was revealed through storytelling and mutual appreciation of their individual purpose. A Sound Life concluded the lunch with volunteer musicians Junkyard Beats and Gus Abiz with a musical performance that embedded participation, body movement and a chorused sing-along.
GPJ ANZ MD & SVP and Project ANZ MD, Caleb Bush, said: “’Festive-all’ provided us with the perfect opportunity to give back and do something with purpose for our client celebrations this year. Working together with A Sound Life and OzHarvest gave us the opportunity to provide support during the Christmas period to those who need it most.”
Founder Edo Kahn shared: “A Sound Life’s philosophy begins with compassion for ourselves and others. This leads to meaningful connection, contentment, creativity and kind communities. ‘Festive-all’ was a beautiful way to share and celebrate our values together with our incredible partner GPJ and their stakeholders, as well as our inspirational charity mentors at OzHarvest.”
GPJ is part of Project Worldwide and is also participating in Giving Tuesday, whereby all staff donations will be double matched. Giving Tuesday is a global day of giving that harnesses the collective power of individuals, communities and organisations to encourage philanthropy and to celebrate generosity worldwide. On this Giving Tuesday, December 3, 2019, Project pledged $500,000.00 USD toward 2x matching eligible donations made, up to $10k USD per employee, until that max was reached.
Please login with linkedin to commentgpj
Google creative director Tara McKenty founded Rare in 2017 as a way to empower underrepresented groups across the tech, media and creative industries with the tools to drive more inclusive cultures. The two-day leadership masterclasses deal with issues such as unconscious bias, marginalisation and prejudice in the workplace in a way that ensures to promotes […]
Ad Standards confirmed today that it has appointed Mr Richard Bean as an interim Independent Director for Complaints Handling, to supervise the work of Ad Standards’ community panel and industry jury, after its former CEO left in June. “Richard has held senior management roles in both the private and public sectors. As a former Deputy […]
Bravery and courage come in a lot of forms, but Mindshare CEO Katie Rigg-Smith says one of the bravest things women (and men) can do is continue to hold truth to power, no matter how difficult that might be. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who […]
Radio is alive with possibilities for advertisers in the next phase of the commercial radio industry’s Radio Alive campaign, which promotes radio’s key strengths in delivering real results for Australian businesses at a time when they need it most. Showcasing radio’s strong reach, exceptional speed to market, ability to target new and existing consumers and […]
Ad Standards has appointed Richard Bean (main photo) as an interim independent director for complaints handling, to supervise the work of Ad Standards’ community panel and industry jury, after its former CEO left in June. Ad Standards Chair, Mr David Scribner said: “Richard has held senior management roles in both the private and public sectors. […]
The drunk antics of customers in a fast-food restaurant at 11pm would probably give most burger chain marketers more heart palpitations than one of the greasy triple cheese burgers. But not so Burger King Brazil, who has cobbled together iPhone footage of customers behaving very badly and turned it into a wonderful new spot spruiking […]
Half of Aussie marketers are waiting for better times before committing budget and shift to online set to accelerate, a new study by the AANA has found. Some 68 per cent SMBs and 87 per cent of large businesses still have marketing related spending budgeted for the next six months according to new research commissioned by […]
Nine’s annual Upfront presentation is going virtual for the first time, with the 2021 event showcasing Nine’s television, radio, digital and publishing slate for the year ahead. Nine will use its virtual 2021 Upfront showcase to illustrate the way it works with partners in the short, medium and long term as society and business finds […]
A police recruitment ad has been pulled – and subsequently lampooned – for looking too much like an action movie and nothing at all like the day-to-day duties of the average police officer. The recruitment video for Guernsey Police has been taken down after being mocked on social media for the way it portrayed a […]
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]