Gourmet Traveller Set To Ramp Up Its Alcohol Content With New GT Drinks Section
Are Media’s Gourmet Traveller is set to launch a dedicated GT Drinks section across its print and digital platforms in 2023.
GT Drinks, to launch in the February 2023 issue of Gourmet Traveller, will feature the best of premium wine and champagne, along with spirits, cocktails, non-alcoholic drinks and more.
The GT Drinks destination will also include a round-up of the latest drinks news and trends, including top drops, bar openings and cellar door profiles, along with expert insights and recommendations, and premium cocktail recipes.
Langton’s, Australia’s premier fine wine destination, has partnered with Gourmet Traveller to share its expertise and buying tips, courtesy of Langton’s Master of Wine, Ned Goodwin. The Australian wine expert, who splits his time between Sydney and Tokyo, is the first ever Master of Wine in Japan, with vast experience as a wine buyer, educator, and judge across multiple markets.
Gourmet Traveller editor Joanna Hunkin said GT Drinks aims to tap into Australia’s obsession with premium beverages.
“Gourmet Traveller has long been a trusted authority on the best in food, wine, and travel. The new GT Drinks section will extend this authority and dive deeper into the world of drinks, exploring new trends and openings, as well as practical tips and recommendations from industry experts,” she said.
“Post-pandemic, Australians have demonstrated an even stronger appetite for wine knowledge, and a desire to connect with the nation’s wine-making regions and embark on cellar door tours and more. The dedicated GT Drinks section will feed this demand with Gourmet Traveller’s signature intelligence, wit and nuance.
“We’re also absolutely thrilled to partner with Langton’s and Ned Goodwin – I know his wine recommendations will be must-read content for our wine-loving audience.”
The new GT Drinks section is part of Gourmet Traveller’s cross-platform initiative, with content integration opportunities across print and digital. QR codes and links will be included throughout the print and digital content to allow readers to purchase recommended wines.
Other Drinks contributors include long-time wine writer Katie Spain, who also serves as the magazine’s South Australia state editor, who will expand her role to edit the monthly Drinks News round up. Spain is an industry-recognised wine journalist, having written for Good Food and Australia’s Wine Business Magazine. She has also published several books focused on the McLaren Vale and Barossa wine regions.
Acclaimed wine writer and former sommelier Samantha Payne will continue to share her insights and recommendations as she guides readers around Australian wine regions in her monthly Wine Country column, as well as sharing seasonal drinking guides and explainers.
Meanwhile, long-time Gourmet Traveller contributor Matty Hirsch will delve into the world of cocktails and spirits, sharing the often-quirky history behind some of Australia’s most beloved tipples, along with recipes to recreate them and recommendations for the best spirits to use.
The new section will be promoted across Gourmet Traveller’s social channels and via EDM to its more than 817,000 subscribers.
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