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Reading: Gotta Catch Some Z’s! Pokémon Partners With Hotel Brand In Odd-ball Campaign
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B&T > Campaigns > The Work > Gotta Catch Some Z’s! Pokémon Partners With Hotel Brand In Odd-ball Campaign
CampaignsNewsletterThe Work

Gotta Catch Some Z’s! Pokémon Partners With Hotel Brand In Odd-ball Campaign

Melania Watson
Published on: 7th September 2026 at 10:38 AM
Melania Watson
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2 Min Read
Image credit: NOT A HOTEL.

Are you a Pokémon fan who has always wanted to see what it’s really like inside a Poké Ball? Well now you can sleep in one.

A new Poké Ball-Themed Hotel (a human-sized sleeping pod) in the shape of a Poké Ball has launched in the middle of a forest in Japan.

The pod has been created in a new campaign in partnership with Japanese hospitality brand NOT A HOTEL, in an undisclosed location.

The sleeping-pod turns the familiar red-and-white sphere into a place where people can actually spend the night. While details are scarce, what we do know is that the Poké Ball-Themed Hotel will be “somewhere in Hokkaido,” Japan’s northernmost prefecture which boasts some of the lushest forests in Japan.

Poké Balls are frequently conceived as comfortable places for Pokémon to rest, and now humans can experience just how that feels due to the combination of technology and architecture.

However, only a select few will get to experience the one-off sleeping-pod.

Image credit: NOT A HOTEL.

This isn’t the first time a brand has turned an iconic charachter or shape to into a real life object, with the recent example of a hilarious food truck in the US shaped like The Laughing Cow’s wedge of cheese rolling around the streets of Minneapolis, Bentonville and Nashville.

Reservations are scheduled to open on 15 September.

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Melania Watson
By Melania Watson
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Melania is B&T’s senior reporter, covering all things martech and adtech across the industry. When she’s not chasing breaking news, she’s chatting with industry leaders to discuss the big changes in the marketing, advertising, and media landscape. She kicked off her journalism career in 2022 at TV3 in New Zealand as a digital reporter and producer, later moving into a technology reporter role that brought her to Sydney. Driven by a desire to push herself into a new niche, she joined B&T at the start of 2026.

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