GoPro's campaign has proved so successful that customers actually want to show off the brand and be involved.
YouTube’s top brand is so popular that its customers do its work for them.
The camera company GoPro has become the leader of a new trend among businesses to market its product and build a brand through online videos. Though many companies are using the strategy of creating viral videos to garner attention, no company is doing this more than GoPro, which is releasing multiple videos every day after stumbling on a technique that leads to thousands of hours of free publicity a week.
The marketing campaign started with hiring professional stuntmen and extreme athletes to show off the capability of its small high-performance cameras, which GoPro markets as the “world’s most versatile.”
But it has now become a new trend that sees an estimated 6,000 videos shot with the unique camera every day — with people mentioning the company’s cameras in hopes of becoming GoPro’s next star.
Read the full article by Joel Landau from the New York Daily News here.
Australian business and finance expert Ross Greenwood has signed exclusively with Sky News Australia as business editor and anchor of Business Weekend. With more than 40 years’ experience covering business news in Australia and around the world, Greenwood brings expertise to the role of Sky News business editor where he will lead the network’s business […]