YouTube’s top brand is so popular that its customers do its work for them.
The camera company GoPro has become the leader of a new trend among businesses to market its product and build a brand through online videos. Though many companies are using the strategy of creating viral videos to garner attention, no company is doing this more than GoPro, which is releasing multiple videos every day after stumbling on a technique that leads to thousands of hours of free publicity a week.
The marketing campaign started with hiring professional stuntmen and extreme athletes to show off the capability of its small high-performance cameras, which GoPro markets as the “world’s most versatile.”
But it has now become a new trend that sees an estimated 6,000 videos shot with the unique camera every day — with people mentioning the company’s cameras in hopes of becoming GoPro’s next star.
Read the full article by Joel Landau from the New York Daily News here.
