Australians will for the first time be able to see how much political parties are spending on their online ads, after Google announced plans to bring its political ad reporting feature down under.
ABC News, reported that the feature will arrive in Australia “early next year”.
Google has offered the transparency service in the United States from 2018. The company says: “Our goal is to provide greater transparency in political advertising on Google, YouTube, and partner properties. To help everyone understand the ads they see online, this report includes information about verified advertisers’ spending on ads related to elections.”
Google's political ads transparency program is coming to Australia. Advertisers can register now, and we'll start publishing ad creative, spending and views in our transparency report next year. See what it looks like: https://t.co/RtZe4T5SrM. Get verified:https://t.co/7yBH8Lbp9T
— Hannah Frank (@hannahfrankau) November 17, 2020
The feature will likely be welcomed in Australia, given the high ad spend that has accompanied recent elections.
Last year it was revealed some $82 million was spend on the 2019 election across TV, print and radio.
Of this $82 million, $53.6 million was from Clive Palmer’s United Australia Party, while Labor spent $14.4 million and the coalition spent $13.3 million.
The total ad spend for the major parties would have likely been far higher, however, if figures for online ad spend were included.
With the United States Presidential Election having recently come to a conclusion, Google is now showing the total amount each candidate spent on the platform in the leadup to the final vote.
According to the data, Biden spent $US79.3 million just on Google and YouTube ads, while Trump spent $93.4 million.
Flight Centre Travel Group is anticipating some of its biggest years of growth as Australia’s vaccination rollout gains momentum, travel restrictions ease and international borders start re-opening. With travel industry leaders forecasting unprecedented demand for both domestic and international travel as the world moves into a phase of post-COVID management, Flight Centre Australia general manager […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]
DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]
Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]