Google Nest Unveils New Branding With Endearing TVC Spot

Google Nest Unveils New Branding With Endearing TVC Spot

Google has unveiled the newest addition to their home gadget range: the Google Nest Hub Max.

The Nest Hub launches with a 90-second TVC created with agency 72andSunny and production house Smuggler.

The New Nest Hub placement showcases specs such a 10-inch display that can act as a security camera, thermostat control, video phone, voice assistant and more.

The spot launched today during Google I/O, alongside the announcement of the Google Nest Hub Max device.

The ad captures plenty of vulnerable moments and is based on an effort by Google to capture a more realistic picture of life.

The tagline reads: “You make a house a home, we make a home a nest.”

Nest was acquired by Google back in 2014 for $3.2 billion.


Xanthe Wells – Global Executive Creative Director
Christian Haas – Global Creative Director
Gage Clegg – Creative Director
Becca Morton – Creative Director
Nick Bartle – VP, Google Nest Marketing
Cam Luby – Head, Google Nest Consumer Marketing
Priscilla Alvarez – Google Nest Consumer Marketing Lead
Emily Hook – Creative Producer

Agency: 72andSunny
Production Company: Smuggler
Editorial: Rock Paper Scissors
Color Grade: MPC
Sound: Formosa

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