Google has unveiled the newest addition to their home gadget range: the Google Nest Hub Max.
The Nest Hub launches with a 90-second TVC created with agency 72andSunny and production house Smuggler.
The New Nest Hub placement showcases specs such a 10-inch display that can act as a security camera, thermostat control, video phone, voice assistant and more.
https://www.youtube.com/watch?v=RW9-8ih147A
The spot launched today during Google I/O, alongside the announcement of the Google Nest Hub Max device.
The ad captures plenty of vulnerable moments and is based on an effort by Google to capture a more realistic picture of life.
The tagline reads: “You make a house a home, we make a home a nest.”
Nest was acquired by Google back in 2014 for $3.2 billion.
CREDITS:
Google:
Xanthe Wells – Global Executive Creative Director
Christian Haas – Global Creative Director
Gage Clegg – Creative Director
Becca Morton – Creative Director
Nick Bartle – VP, Google Nest Marketing
Cam Luby – Head, Google Nest Consumer Marketing
Priscilla Alvarez – Google Nest Consumer Marketing Lead
Emily Hook – Creative Producer
Agency: 72andSunny
Production Company: Smuggler
Editorial: Rock Paper Scissors
Color Grade: MPC
VFX: MPC
Sound: Formosa
