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Reading: Google Adds New Label On Search And Maps For LGBTQI+ Businesses
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B&T > Campaigns > Google Adds New Label On Search And Maps For LGBTQI+ Businesses
CampaignsTechnology

Google Adds New Label On Search And Maps For LGBTQI+ Businesses

Staff Writers
Published on: 23rd June 2022 at 11:34 AM
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Tech giant Google has launched a new initiative in time for Pride Month which will allow users the opportunity to see if a business that they’re looking up on Search or Maps is owned by a member of the LGBTQI+ community.

This is the latest in a long list of initiatives by the company to show their support towards the diverse communities, as they had previously launched a similar function for establishments owned by black or Latino people, war veterans or women.

The owners of the business will now have the ability to go on their professional Google profile and add the new “Identifies as LGBTQI+ owned” label to it, helping people find queer locations in their area.

Google’s new function gives business owners the chance to label their business as a LGBTQI+ establishment. Source: Google

A few years earlier (2018) the tech giant had also launched a way for companies to show they’re LGBTQI+ friendly and safe places for people of those communities. Google have also pointed out that they won’t put up with any type of intolerance or harassment, having their teams keeping a watchful eye on all comments and user interactions, like anonymous reviews. They have already laid out their plans in regards to the mass-negative reviews of queer locations on Google Maps.

It should be pointed out that this feature is only available in the US, with the company not having announced any plans just yet to launch it to any other areas to the world. Nonetheless, it is a great move for all neglected communities across the world to make them feel a bit more included.

Yelp had also made a similar move last year, giving businesses the chance to add the LGBTQI+ label.

 

 

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TAGGED: Google, Google Maps, Google Search, Pride Month
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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