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B&T > Media > Google & AAP Partner To Supercharge Digital Journalism Skills
Media

Google & AAP Partner To Supercharge Digital Journalism Skills

Staff Writers
Published on: 8th November 2023 at 8:13 AM
Edited by Staff Writers
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Seattle, USA - Mar 25, 2023: The Google Fremont campus entrance late in the day.
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Google and AAP have partnered to support Australian journalists with free digital skills training.

Supporting journalists to supercharge their reporting using online tools and technology is the focus of a renewed training collaboration between Google News Initiative and the Australian Associated Press (AAP).

An expanded second year of the successful Digital Skills Training partnership builds on 50 free sessions delivered to newsrooms across Australia in 2022/23. It also continues the work previously conducted by Google’s Teaching Fellows.

With a focus on journalists working outside major metropolitan newsrooms, the training aims to build on baseline digital skills while encouraging engaging fact-based journalism.

The year-long initiative will include free online and in-person sessions delivered by AAP’s experienced newsroom innovation trainer and former Google Fellow, Neil Varcoe. He draws on 20 years of pioneering work at the intersection of tech and news media, and expertise training journalists in newsrooms and universities around Australia.

AAP Digital Skills Training, in Partnership with GNI, is the latest in a series of projects combining AAP’s almost 90 years of news media nous with Google innovation and expertise. Previous collaborations have supported under-served audiences, diverse media and democratic processes.

AAP CEO Lisa Davies said the joint training initiative represents a significant investment in the promotion of factual, innovative news reporting in Australia. “AAP has a long history of supporting the Australian media landscape, and together with Google, we’re thrilled to offer a revamped training curriculum that is incredibly practical and relevant”.

“Small or under-resourced newsrooms may find it challenging to routinely provide professional development, so these sessions remove some of the barriers to ensuring their journalists are across the tools and technologies to take their reporting to the next level”.

“The GNI has trained almost 10,000 journalists in Australia and we are looking forward to partnering with AAP to continue supporting journalists’ digital skills in the newsroom. Audiences, journalists and news publishers all benefit when stories are told in an engaging, innovative manner and I’m excited to see what journalists do with the skills they learn in the sessions,” said Google News Lab lead Uma Patel.

The training modules for 2023/24 are:

  • Fundamentals
  • Explore New Storytelling Formats
  • Find New Ways to Fight Misinfo.

Register your interest via this form.

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TAGGED: AAP, Google
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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