Reactive has been appointed as the lead digital agency for Goodman Fielder in Australasia, after a highly competitive pitch.
The pitch was run by Trinity P3 pitch consultants including a few of Reactive’s main competitors in the digital space. The account will be managed out of Reactive’s offices in both Auckland and Sydney.
After recent successes in food retail with clients like Coles Supermarkets in Australia and Tesco in the UK, Reactive is tasked with first developing Goodman Fielder’s digital strategy, then collaborating with its creative agencies and developing a common technology platform for Goodman Fielder’s brand sites.
Reactive will work with Goodman Fielder in Australia, New Zealand and Asia to provide an efficient and flexible way of managing its vast array of websites including those in the bread, milk, margarine, flour, dressings, mayonnaise, frozen pastry, cake mix, desserts, sauces, vinegar and cooking oil categories, now and in the future.
Goodman Fielder’s range of websites will be taken from a content management approach to a customer engagement approach, making the grocery leader’s digital presence one which matches the affinity consumers have for its brands.
“Our products cover every meal occasion,” said John Chatterton, marketing director at Goodman Fielder. “We’re incredibly proud of our range of offerings and we knew we wanted a digital strategy and technology platform which would allow us to continue to grow and always offer the best for our customers. Reactive can definitely provide that.”
Tim O’Neill, Reactive Co-founder and Joint managing director, was confident from the start that his team was the right one to partner with Goodman Fielder. “Being independent, we are prepared to collaborate genuinely with both Goodman Fielder and its other creative agencies, making sure everyone involved gets the right strategies and solutions. With teams in Sydney, Melbourne and Auckland, we can help them in markets where they need us.”
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]