The world’s largest and most robust network of independent healthcare agencies, GLOBALHealthPR, has today announced it is rebranding to Global Health Marketing & Communications (GHMC).
The network’s new identity, which launched today across its global headquarters and partner agencies in the Asia-Pacific, Americas, and Europe, reflects an evolution and expansion of communications and marketing capabilities in recent years driven by the increasingly integrated and constantly changing media landscape.
The GHMC brand emphasises the meaningful human connections that improve health outcomes for all through the delivery of dynamic, health-lingual experiences globally, regionally, and locally.
“Today is a watershed moment for our network, our clients and the patients we serve, as we work together, to improve the health and lives of people worldwide,” said GHMC chairman and CEO, Jonathan Wilson.
“In a world where media and channels are becoming more blended, we continue to invest in our strategy-first approach to drive behaviour-changing campaigns.
“Our new identity reinforces GHMC’s laser-focus on healthcare, while reflecting the increasingly diversified offerings within our network across partner agencies, and around the world.”
GHMC currently reaches more than 60 markets worldwide, ensuring that clients’ innovations know no borders. Partner agencies from around the globe are hand-selected based on their strength in-market, and healthcare sector expertise.
GHMC services a range of health-focused industries, from biopharma, and biotech companies, to consumer wellness brands, devices, diagnostics, and non-governmental organisations (NGOs).
GHMC partners adapt, pivot, and bring together the right healthcare specialists, in the right geographies, at the right time, to deliver strategic solutions for its clientele.
“As a global communications network, ours has always been different by design,” said GHMC president, Tim Goddard.
“Our agencies are not united by a common set of shareholders, but rather, by a common purpose: breaking down borders to improve health outcomes for all.
“With this singular focus, we’ve spent more than 20 years expanding our footprint and capabilities. While the fabric of our partnership remains unchanged, this new brand represents our unique ability to build, and execute programs that make a global impact, by finding the space where audience needs intersect with client objectives.”
GHMC Asia-Pacific hub lead, exclusive Australian GHMC partner, and principal of VIVA! Communications, Kirsten Bruce, welcomed the network’s new brand identity today.
“Throughout the past 11 years of our much-valued partnership with GHMC, we have consistently teamed with our network to advance the healthcare communications sector, on a local, regional, and global stage.
“The global pandemic has profoundly and permanently shifted the value of effective communications within the healthcare industry.
“As the APAC Hub Lead, we are excited to be positioned at the forefront of industry change, championing the network’s mission to help clients radically improve health outcomes for all.
“Our new brand identity reflects our network’s global shift from traditional PR towards a more sophisticated and integrated approach to media and marketing, offering our clientele a greater suite of services tailored exclusively to the healthcare industry.
Bruce added, “Our GHMC integrated capabilities are broad. They range from market research; medical and corporate marketing and communications; and professional and patient advocacy; to product and disease awareness; media relations; digital and social strategy; clinical trial recruitment; and full creative services.”
