Global Teen Sensation Maddie Ziegler Stars In New Impulse Spot Via Emotive

Global Teen Sensation Maddie Ziegler Stars In New Impulse Spot Via Emotive

Impulse Australia and content agency Emotive has unveiled a new video content campaign featuring international teen sensation Maddie Ziegler.

The campaign launched nationally this week across Zeigler’s social media channels and Impulse’s digital assets, and aims to encourage young teen girls to be bold and confident.

Zeigler collaborated with Impulse Australia to develop a limited edition fragrance. The teen is a New York Times best-selling author, dancer, actress and model, and has a social following of over 15 million and growing.

The campaign video, titled ‘Getting ready with Maddie’, shows the teen revealing her top tips for being party ready, and shows viewers how individuality and self-expression are the best ways to make an impact.

Claire Hooper, marketing director for Impulse in Australia and New Zealand, said: “Our fragrances are often one of the first ways girls choose to express their individual style and helps them to start their journey of self-discovery and exploration, making it something fun and positive.

“Impulse aims to empower the current generation of young girls, helping them to grow stronger so that they can become the next generation of unstoppable women.”


Client: Impulse (Unilever)

Marketing manager: Kristy Rutherford

Brand manager: Ryan Sutton

Creative and production agency: Emotive

CEO: Simon Joyce

Business director: Marshall Campbell

Strategist: Lucielle Vardy

Creative director: Andrew Cameron

Director: Madeline Kelly

Line producer: Brock Williams

Senior producer: Justine Moyle

Director of production: Evan Papageorgiou

Editor: Sam Gadsden

PR: NAC Media Group


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