Impulse Australia and content agency Emotive has unveiled a new video content campaign featuring international teen sensation Maddie Ziegler.
The campaign launched nationally this week across Zeigler’s social media channels and Impulse’s digital assets, and aims to encourage young teen girls to be bold and confident.
Zeigler collaborated with Impulse Australia to develop a limited edition fragrance. The teen is a New York Times best-selling author, dancer, actress and model, and has a social following of over 15 million and growing.
The campaign video, titled ‘Getting ready with Maddie’, shows the teen revealing her top tips for being party ready, and shows viewers how individuality and self-expression are the best ways to make an impact.
Claire Hooper, marketing director for Impulse in Australia and New Zealand, said: “Our fragrances are often one of the first ways girls choose to express their individual style and helps them to start their journey of self-discovery and exploration, making it something fun and positive.
“Impulse aims to empower the current generation of young girls, helping them to grow stronger so that they can become the next generation of unstoppable women.”
Client: Impulse (Unilever)
Marketing manager: Kristy Rutherford
Brand manager: Ryan Sutton
Creative and production agency: Emotive
CEO: Simon Joyce
Business director: Marshall Campbell
Strategist: Lucielle Vardy
Creative director: Andrew Cameron
Director: Madeline Kelly
Line producer: Brock Williams
Senior producer: Justine Moyle
Director of production: Evan Papageorgiou
Editor: Sam Gadsden