Boutique PR company Girl PR has rebranded as Girl Communications, reflective of their work focusing on strategy, branding, content and creative.
For over a decade, Girl PR has worked in a wide range of categories including beauty, fashion, lifestyle, homewares, parenting, technology, finance, automotive, personality profiling and everything in between.
According to creative director Juliet Potter (main photo), the agency now concentrates not only on traditional media, but more so on strategy within the PR process, focusing on a variety of touch-points within each client campaign, by creating a guide for the agency across target audiences, creative, content and SEO.
Potter said, “Girl PR has evolved along the with media industry and consumer, and with a major focus on strategy first and foremost, we have found more of our work now encompasses many services, not just traditional PR.”
“Girl PR now delivers everything, from brand creation, brand management and strategy, and there is, increasingly, a further need within the execution of PR towards really researching and understanding a client’s business objectives, competitors and consumer.
ROI has always been the bug-bear of the PR industry and now, more than ever, agencies simply can’t afford to cast a wide net with their media communication, nor can they take a one-size-fits-all approach,” adds Potter. “The ‘fast-food’ approach to PR has had its day and for a brand to benefit long-term, we have to deep-dive beyond any obvious media hooks.
“Our name needed to reflect the reality of our services and so we are now Girl Communications.”
But according to Juliet, some things never change. “At our core, Girl Communications will always be unpinned by creative, impactful campaigns and content, and always ahead of the curve”.