Independent creative agency GHO has announced that seasoned advertising and marketing communications professional Eithne McSwiney has joined its senior ranks as managing director, in a move designed to further bolster its strong sense of partnership amongst its client roster.

A well-known and highly respected operator with more than 17 years experience working in Europe and Australia, McSwiney was most recently Managing Partner at DDB Sydney, where she headed up the Westpac business. Her broad and impressive career includes a long stretch at M&C Saatchi, where she led the Commonwealth Bank business.

She has also worked at Leo Burnett Dublin, Grey Sydney and was Client Services Director at Wunderman Sydney. McSwiney takes the reins as MD following strong new business and organic growth by the agency. McSwiney will work alongside Digital Creative Director Ryan Chao to develop strategies to help solve the issues that today’s connected world presents. She will also further drive growth and ensure GHO’s capabilities continue to be underpinned by a commitment to curiosity and agility.

Peter Hosking, Director, GHO said: “Eithne has vast experience working in roles incorporating digital, creative, strategy and other key capabilities, particularly during her time on the Commonwealth Bank account. GHO’s approach focuses on the intersection of technology and creative ideas, so we are excited to have someone of her caliber on board. This teamed with her strong business acumen made her the perfect fit for our agency.”