There is no denying COVID-19 has basically turned our premiers into celebrities and now Melbourne Premier Dan Andrews has his own beer, thanks to The Public Brewery.
You can’t argue with the genius behind The Public Brewery releasing a Dan Andrews inspired beer, ‘Dan Anbrews’ to commemorate Melbourne’s sixth lockdown.
Andrew Croucher, operations manager at The Public Brewery, told B&T that, “We sat around when the lockdown had been extended, we could either laugh or cry, we decided to laugh.”
And so the Dan Andrews beer was born, Croucher added: “We are pre-selling now, it’s blown us all way.”
Andrews became an unlikely ambassador for a beer last year, when he went viral during a COVID-19 press conference.
The Melbourne Premier said: “You won’t be able to go to the pub because the pub is shut.
“That doesn’t mean you can have all your mates around to (your) home and get on the beers, that’s not appropriate.”
However, the Australian public latched onto the phrase, “Get on the beers.” and it became the subject of TikToks, memes and was even remixed into arguably one of the best songs in Australian history, by Mashd N Kutcher.
In fairness to Australians, it was a lockdown and everyone was bored but also it’s not every day the Melbourne Premier says the phrase, “Get on the beers.”
However, Andrew’s isn’t the only Premier getting goods made in their honour. NSW Premier, Gladys Berejiklian does have a candle named after her by The CarePackCo – that is recommended to be burned at 11 am, of course!
However, she is yet to have a beer named after her.
Here at B&T, we love candles, however, we have to admit a beer really does hit the spot in this current lockdown.
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
The Inspired Unemployed are launching a Spotify Original podcast, giving Australians even more insight into the larrikin’s unexpected fame and adventures. Commissioned by and only available on Spotify, the first ever podcast from the duo will bring a whole new dimension to the adventures of Matt and Jack, two best mates who still can’t quite […]
In this guest post, Garth Williamson (main photo), country manager ANZ at Shutterstock, says all the evidence is in for a more inclusive workplace, but asks why are so many still shunning the idea? The evidence is clear; inclusive marketing increases brand reach, consumer engagement and drives customer brand advocacy. And yet, few brands are […]
The Masked Singer’s big reveal saw a slight drop off in audience from its Monday night episode, netting an average of 654,000 viewers. That’s a decrease of 49,000 from the previous night where, as you are sure to remember, the dancing pinata was revealed to be Lote Tuqiri. Last night was the reveal of a […]
Australasia’s largest real estate agency has released its biggest brand campaign ever that was all done in-house. The spring campaign, “Proudly Ray White”, was created to help service the more than 730 Australian offices under the leading group’s umbrella. Spearheaded by Ray White marketing manager Todd Alexander and brand manager David Williamson, the campaign was […]
American beer brand Pabst Blue Ribbon wants to pay drinkers to plaster their homes with ads for the brew. The oddball campaign is called “In home advertising” and, despite the fun, works more as a clever piss-take of the advertising game. Apparently the idea for the ad came about when the client complained of the […]
Leading cultural insights and strategy company The Lab today announced the promotion of three senior staff members to executive positions in its Melbourne and Sydney offices. The promotions follow strong growth for The Lab, with the addition of new clients and the launch of its innovative new artificial intelligence and machine learning division, Lab AI, […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]