Interpublic’s 303 MullenLowe has confirmed it has appointed Gary McCreadie as its new executive creative director.
McCreadie boasts a formidable creative pedigree having started his career at BBH London before moving to Sydney in 2009 to join TBWA and Host.
Two years later, he was invited back to BBH London as co-global creative director on AXE, which was the agency’s largest and most creatively awarded account at that time – only to be lured back to Sydney in 2014 as co-ECD at TBWA\Sydney.
Most recently, McCreadie worked at Ugly, an independent agency which launched just over a year ago.
Nick Cleaver, CEO of 303 MullenLowe, said: “Gary’s creative credentials speak for themselves. He is responsible for some of BBH London’s most celebrated campaigns and has demonstrated he has been able to continue that award-winning work here in Australia.
“He’s an inspiring creative thinker and a great motivator of teams. We are really excited to have Gary join us.”
“His appointment comes at a pivotal point in 303’s history. Over the past 12 months, we have expanded our data and analytics capabilities, joined forces with MullenLowe Mediahub, launched a specialist earned media agency called Creature, while growing our creative capabilities and client portfolio.
“Gary’s remit is to ensure we are maximising our creative opportunities and delivering outstanding work for our clients.”