Garnier Nutrisse, in partnership with their communications agency, Publicis Melbourne, have taken one of our most famous blondes, Carrie Bickmore, to brunette. Social media was set alight last night when Carrie revealed her new look on The Project.
Discussions began in early 2016 with the aim of showing Garnier Nutrisse’s range of natural looking colours for all Australian women.
Georgie Pownall, general manager, Publicis Melbourne (and a brunette) said, “The chance to show a different shade range through a newly coloured Carrie Bickmore, one of our most well-known and loved blondes, is an amazing opportunity for the brand. And, as a brunette, I’m sure she’ll now discover who has more fun.”
Aurelie De Cremiers, marketing director consumer products division, L’Oréal Australia, commented, “I’m thankful for the support that Publicis Melbourne has provided to support our vision for the brand and create great talkability about Garnier Nutrisse”.
The campaign showcasing Carrie Bickmore’s new Garnier Nutrisse shade, including TV, outdoor and social activity, commences Sunday 11 September.