Garnier Nutrisse, in partnership with their communications agency, Publicis Melbourne, have taken one of our most famous blondes, Carrie Bickmore, to brunette. Social media was set alight last night when Carrie revealed her new look on The Project.
Discussions began in early 2016 with the aim of showing Garnier Nutrisse’s range of natural looking colours for all Australian women.
Georgie Pownall, general manager, Publicis Melbourne (and a brunette) said, “The chance to show a different shade range through a newly coloured Carrie Bickmore, one of our most well-known and loved blondes, is an amazing opportunity for the brand. And, as a brunette, I’m sure she’ll now discover who has more fun.”
Aurelie De Cremiers, marketing director consumer products division, L’Oréal Australia, commented, “I’m thankful for the support that Publicis Melbourne has provided to support our vision for the brand and create great talkability about Garnier Nutrisse”.
The campaign showcasing Carrie Bickmore’s new Garnier Nutrisse shade, including TV, outdoor and social activity, commences Sunday 11 September.
Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]