FutureBrand has hired Harley Augustine as executive director of strategy from brand design consultancy Elmwood.
See full release:
“A busy first half of the year for FutureBrand in Australia has now seen the appointment of Harley Augustine as Executive Director, Strategy.
Harley is an acclaimed strategist and award-winning copywriter – he joins the team at FutureBrand after a 4-year stint at Elmwood, where he headed up the UK-owned agency’s brand strategy and writing offers across Asia. He was also recently appointed as an AGDA Victoria councillor.
Richard Curtis, FutureBrand Australia’s CEO, said: “Attracting people of Harley’s strategic and creative calibre is fundamental to our plans for FutureBrand’s growth. It’s another sign of our ambition, and I’m looking forward to sharing in the leadership, knowledge and futurefocus that Harley will bring to colleagues and clients alike.”
Augustine brings a wide range of skills and experience to FutureBrand. He will take responsibility not only for leading the company’s strategic focus on branding but also use his proven capabilities in brand language to champion the role that it too can play in helping to create a positive future for brands.
“I’m really excited about joining FutureBrand and tapping into the talents of the team already in place,” Augustine remarked. “The company’s global proposition of creating a positive future for brands and businesses is extremely compelling, and I’ll be working with Richard and the rest of the team to share and grow this story, from brand strategy to creative expression across all manner of brand experiences.”
Please login with linkedin to comment
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]