Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group.
The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate.
Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, American Airlines, Coutts, Bhutan, Tourism Australia, Public Transport Victoria, Cricket Australia and the Big Bash League, London 2012 Summer Olympics and Sydney 2000 Summer Olympics.
“I’m excited to be making the FutureBrand business in Australia my own, and I’m confident we have the platform and people we need for the new decade. Simply put, I liked my job so much that I bought the company,” said Rich Curtis, CEO of FutureBrand Australia.
“Now more than ever, Australian businesses are looking for guidance and support on transformational challenges and these are the brand challenges on which we’ve proven our worth for the last 20 years. Our brand transformation offer is only becoming more relevant as businesses look for more creative ways to fuel growth. Being locally-owned creates further opportunities for the business to invest and grow, and of course, our clients will continue to benefit from our global outlook and collaboration with the FutureBrand family.”
“Rich’s experience in the Australian market gives me every confidence that the change of ownership will offer the right springboard for continued success. It will enable Rich and the team to continue to tap into local creativity and expertise while still making the most of FutureBrand’s global network and transformational capabilities,” said Nick Sykes, Global CEO, FutureBrand.
The new ownership came into effect on 1 July 2020. FutureBrand Australia’s clients include AirTrunk, Commonwealth Superannuation Corporation, Flight Centre Travel Group, Football Marketing Asia, Luye Life Sciences, New Zealand Natural, New Payments Platform, nib, Orygen, Vocus and Zenitas.
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