Is The End Nigh For Content Quotas? Free TV Responds To ACCC Inquiry

Is The End Nigh For Content Quotas? Free TV Responds To ACCC Inquiry
SHARE
THIS



With both Google and Facebook critiquing the recommendations made in the Digital Platforms Inquiry in the past few days, it seems the ACCC has a much stronger supporter in Free TV Australia.

The industry body – which represents Seven West Media, Nine Entertainment Co, Network 10, Southern Cross Austereo, Prime Media Group, WIN Network and Imparja Television – called on the government to “implement the key recommendations” from the report.

“The Digital Platforms Inquiry Final Report represents a golden opportunity for the Government to rein in these global monopolies, and at last create a truly level playing field for the benefit of all Australians,” Free TV Australia CEO Bridget Fair said.

Labelling both Google and Facebook as “largely unregulated”, Fair supported the ACCC’s recommendation for a harmonised regulatory framework.

“While review processes around the world are revealing the problem, the Morrison Government has a chance to lead by implementing the solutions,” she said.

“Reform of media regulations is long overdue, particularly in areas such as Australian content quotas and advertising restrictions that penalise commercial Free TV broadcasters.”

The end of content quotas?

In the submission, Free TV describes current content quotas as “not sustainable”, specifically in regards to children’s content and adult drama.

Currently, the Australian Content Standard 2016 sets out minimum annual sub-quotas for Australian drama, documentary and children’s programs that all commercial free-to-air television broadcasters must meet.

Free TV points out that similar restrictions were abolished in the UK in 2003 and in New Zealand in 2011.

“It is clear that the obligations and output of local content in Australia far exceed those in similar international territories,” says the industry group.

“This suggests that the expectations of Australian commercial television broadcasters are not set at a sustainable level and that we must seriously consider whether it is reasonable for this industry sector to continue to be regulated in this manner.

“In our view, there is a strong case for an overall reduction in the regulatory settings for Australian content as they apply to Free TV members.”

Free TV recommends the Government conduct a consultation on the specific proposals relating to adjusting content quotas, targeted at “key stakeholders”.

The group’s proposal has so far been met with support from its members.

In a statement, Seven West Media pointed out it spends $2 billion on content each year, 75 per cent of which is on local content.

“These platforms [Google and Facebook] do not invest in quality Australian content and are not subject to the controls and rules we must adhere to, creating an uneven playing field”, newly appointed Seven West Media CEO James Warburton said.

Additionally, Network 10’s CEO Paul Anderson called for an even playing field.

“We’re really proud of our significant ongoing investment in high-quality, premium shows, and how these shows reflect the diversity in Australian culture,” he said.

“We’re really proud of our significant ongoing investment in high-quality, premium shows, and how these shows reflect the diversity in Australian culture.

“In the interests of every Australian, we need to urgently bring about fairer local content rules.”

Please login with linkedin to comment

ACCC digital platforms inquiry Free TV Australia

Latest News

me&u Appoints Clementine Churchill To Head Of Marketing
  • Marketing

me&u Appoints Clementine Churchill To Head Of Marketing

me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy
  • Marketing

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy

MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes
  • Advertising
  • Marketing

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes

New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]

Dir David Attenborough’s Life Stories Launches On LiSTNR
  • Media

Dir David Attenborough’s Life Stories Launches On LiSTNR

Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]

Menulog Makes Key Marketing Promotions
  • Media

Menulog Makes Key Marketing Promotions

Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
  • Media

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst

ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]

Businessman using tablet payments online shopping with speed icons customer and data network connection on virtual screen.
  • Marketing

62% Of Shoppers Doing Most Of Their Purchases Online: BigCommerce And PayPal Report

Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]