Free TV & Broadcast Australia Partner On Next Gen TV Trials

Free TV & Broadcast Australia Partner On Next Gen TV Trials

Free TV and Broadcast Australia today announced that they had agreed to conduct trials of next generation broadcast technology in Sydney. The SBS and the ABC will also be active participants in the trials.

The trial will assess the performance of next generation DVB-T2 technologies in the Australian environment. DVB-T2 is being considered as a technology to replace the current DVB-T standard for television delivery in the medium term. When combined with new compression technologies, DVB-T2 will have the potential to allow 4K TV reception—four times the picture quality of the current high definition standard.

Broadcast Australia CEO Peter Lambourne said: “Terrestrial free to air television delivers its service to 99 per cent of the population and over 20 million Australians tune into television every week. This trial is an important part of ensuring that when the time is right, the terrestrial television platform is ready for the next stage of its evolution and that it can deliver the best possible viewing experience.”

Free TV CEO Bridget Fair said: “While our current platform has many years of life in it, this trial is about planning for our long-term future. Over the past 62 years, television broadcasters have demonstrated their ability to evolve with the times, from black and white to colour, analog to digital, standard to high definition. I’m very pleased to be working with BA to ensure that all Australians will continue to have access to the free news, sport and entertainment programs that they rely on and love.”

Laboratory trials are currently underway at BA’s premises in Chatswood. Wider trials will commence from three transmission sites across Sydney from April to June. Further information on the trial will be made available on the Broadcast Australia website.




Please login with linkedin to comment

Broadcast Australia free tv

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]