Free TV & Broadcast Australia Partner On Next Gen TV Trials

Free TV & Broadcast Australia Partner On Next Gen TV Trials
SHARE
THIS



Free TV and Broadcast Australia today announced that they had agreed to conduct trials of next generation broadcast technology in Sydney. The SBS and the ABC will also be active participants in the trials.

The trial will assess the performance of next generation DVB-T2 technologies in the Australian environment. DVB-T2 is being considered as a technology to replace the current DVB-T standard for television delivery in the medium term. When combined with new compression technologies, DVB-T2 will have the potential to allow 4K TV reception—four times the picture quality of the current high definition standard.

Broadcast Australia CEO Peter Lambourne said: “Terrestrial free to air television delivers its service to 99 per cent of the population and over 20 million Australians tune into television every week. This trial is an important part of ensuring that when the time is right, the terrestrial television platform is ready for the next stage of its evolution and that it can deliver the best possible viewing experience.”

Free TV CEO Bridget Fair said: “While our current platform has many years of life in it, this trial is about planning for our long-term future. Over the past 62 years, television broadcasters have demonstrated their ability to evolve with the times, from black and white to colour, analog to digital, standard to high definition. I’m very pleased to be working with BA to ensure that all Australians will continue to have access to the free news, sport and entertainment programs that they rely on and love.”

Laboratory trials are currently underway at BA’s premises in Chatswood. Wider trials will commence from three transmission sites across Sydney from April to June. Further information on the trial will be made available on the Broadcast Australia website.

Please login with linkedin to comment

Broadcast Australia free tv

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]