Free TV Australia Celebrates 60 Years Of Free-To-Air With New Campaign

Free TV Australia Celebrates 60 Years Of Free-To-Air With New Campaign
SHARE
THIS



Free TV Australia has unveiled a new ad campaign to celebrate 60 years of free-to-air television at an event last night which was attended by the Prime Minister and senior industry representatives.

The campaign, which commences on all commercial free to air networks from this week, captures unforgettable TV moments such as the moon landing, the tragedy of 9/11, local dramas and iconic Australian sporting events.

Free TV chairman Harold Mitchell said the commercial has been launched to celebrate the economic and cultural contribution that free-to-air TV has been making for 60 years, and the unique and special place that it continues to hold in the lives of Australians.

“Sixty years after it started, commercial free to air television is still going strong, with 13 million Australians tuning in every day to be informed, entertained and inspired,” he said.

However, Mr Mitchell noted that the licence fees paid by the commercial free to air networks are completely inconsistent with international best practice.

“Australian licence fees are about three-and-a-half times greater than in the next highest market, which is Singapore, and more than 115 times greater than in the United States,” he said.

“They must be urgently addressed so that we can continue to innovate and invest in broadcasting great Australian content for free.”

The establishment of a Parliamentary Friends of commercial free-to-air TV group, co-chaired by federal MPs Melissa Price and Tim Watts, was also announced at the event, which was hosted by Network Ten’s Sandra Sully, Seven Network’s Melissa Doyle and the Nine Network’s Karl Stefanovic at Parliament House in Canberra.

Sandra Sully, Karl Stefanovic, Mel Doyle and Harold Mitchell (Free TV campaign launch)

Sandra Sully, Karl Stefanovic, Mel Doyle and Harold Mitchell at the event.

According to Free TV, the new group is an apolitical one with the objective of promoting and supporting a strong, competitive and vibrant commercial free-to-air TV industry in Australia, “recognising the cultural and economic importance of the industry and the services it provides to all Australians free of charge”.

Please login with linkedin to comment

earned media

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.