Frankie has launched Studio Frankie, its creative and branded content arm, bringing the title’s aesthetic, editorial credibility and community to commercial partnerships.
Built on frankie’s 20-year’s in culture, design, fashion and creativity, Studio Frankie offers brands a full-service approach to storytelling, from strategic concept development and content creation through to multi-platform campaigns, partnerships and production.
Studio Frankie has already collaborated with a mix of local and global brands including Marimekko, Up Bank, Blundstone, UNIQLO, Jurlique, Adobe, L’Oréal, Merry People and Bendigo Woollen Mills.
frankie’s partnerships director Claire Mullins said: “At frankie we’ve been creating cross platform branded content in a truly original way that makes our audience smile and drives real-world client results for many years now. With the launch of Studio Frankie we’re excited to broaden our offering to creative services for clients big and small. Leveraging our expertise to help clients with brand identity and assets, covering everything from original content for owned channels, packaging, photoshoots and more, was a natural next step for us.”
frankie publishing director Jeremy Weinstock said: “Studio Frankie is a natural extension of frankie’s long-standing creative capability. As brands look for distinctive, culturally fluent content they can own and distribute across their own channels, there is growing demand for partners who combine strong editorial thinking with design-led execution. Studio Frankie brings together frankie’s creative DNA and commercial expertise to help brands tell richer, more meaningful stories in ways that feel considered, original and true to their values.”
