Foster’s has revived its ‘Good Call’ platform that lit up British TV screens for years in its latest campaign, ‘The Amber Nectar’ via Publicis London.
The campaign launches with a 20-second film directed by Carl Sundemo. Set against an Australian looking beach, the film wheels out typical Foster’s advertising tropes, including sun, surfing, puppet kangaroos and a refreshing pint of amber nectar.
In fact, this spot even pokes fun at a questionable ‘Bali’ tattoo.
‘The Amber Nectar’ builds on Fosters and Publicis London’s ‘Love You Cans’, which launched earlier this year, and celebrates the things that really matter by using familiar banter between British mates.
Publicis London chief creative officer Noël Bunting said: “Simple is rarely simple to do, and we’ve been on an incredible journey with our partners at Fosters over the past year to develop a new era of ‘Good Call’ that truly embodies who they are today.
“They’re uncomplicated and easy-going but obsessed with refreshment – and they don’t take themselves too seriously. We had a lot of fun bringing familiar tropes to life in a way that’s nuanced, self-aware, funny and taking us in a refreshing new direction.”
The ‘Good Call’ platform proved a hit for several years in the Noughties. It featured British blokes calling and receiving advice from a pair of stereotypical Aussie beachgoers, Brad and Dan, with ocker Aussie accents and pearls of wisdom.
“There are very few brands as comfortable in their own skin as Foster’s. ‘The Amber Nectar’ is a celebration of everything people love about the brand: its easy-going Aussie personality, refreshing taste and refusal to take itself too seriously,” Rajeev Sathyeshesh, marketing director of Heineken UK said.
“As we bring back ‘Good Call’ for a new generation, we’re championing a simple idea: life is better when you drop the front, keep things straightforward and enjoy the moment. That’s always been a good call.”
The ad is unlikely to run in Australia. Although Forster’s is an Aussie beer, it is hard to find on tap in its home country and is substantially more popular in Blighty.
Nonetheless, B&T loves the revival of ‘Good Call’ and this campaign is funny and worth a watch.
