FORWARD Opens Brand New Melbourne Office & Announces New Senior Hire

FORWARD Opens Brand New Melbourne Office & Announces New Senior Hire
B&T Magazine
Edited by B&T Magazine



Public relations agency FORWARD has announced its expansion to Melbourne, following GrowthOps’ acquisition of the business in February this year.

FORWARD is also delighted to announce the appointment of Lucy Saarelaht as the lead of the Melbourne FORWARD team. As senior account director, Saarelaht will work with agency founder and managing director Fergus Kibble to strengthen FORWARD’s presence in Melbourne, create new client partnerships and build a local team over the coming year. By having boots on the ground in Melbourne, FORWARD expands its reach and gains enhanced access to an extensive array of strategy, creative, and digital services offered by GrowthOps’ other leading agencies in Melbourne, including AJF Partnership, Khemistry and GrowthOps Performance.

L-R: Clint Cooper, Lucy Saarelaht, Con Frantzeskos.

Saarelaht and Kibble will collaborate with GrowthOps’ newly-appointed chief growth and innovation officer, Con Frantzeskos, to foster seamless inter-agency cooperation and deliver even more value to clients.

FORWARD founder and managing director, Kibble said, “Melbourne feels like home to us, and we are thrilled to be opening our doors here. Over the past ten years, we have worked with Melbourne-based clients, including Lion Dairy and Drinks (now Bega), Fonterra, General Mills, Mentholatum and Sensis. Saarelaht is an excellent addition to FORWARD, and her expertise across corporate and consumer public relations builds additional capability for our network.”

GrowthOps CEO Clint Cooper said: “Since GrowthOps acquired FORWARD in February, Kibble and his team have collaborated with us across the region and brought earned media, influencer marketing, and content offerings to elevate our clients’ brands. This exciting step marks a significant milestone in our growth ambition for FORWARD.”

Saarelaht said: “I am pumped to join the FORWARD team and kickstart this new adventure. The opportunity to work alongside such talented professionals, collaborate with great clients, and contribute to a thriving agency culture is exciting. I am also energised by the entrepreneurial spirit here and look forward to developing campaigns that will contribute to the agency’s and our clients’ continued success.”

Saarelaht joins FORWARD from Porter Novelli and has a wealth of experience spanning health, FMCG, government and not-for-profit sectors. She’s well-versed in leading teams to deliver large-scale communication and public relations projects that make an impact.




Please login with linkedin to comment

forward Lucy Saarelaht

Latest News

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers
  • Technology

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers

Salesforce has launched new Einstein Copilot tools for marketers, giving them the ability to automatically create campaign briefs, personalised content and promotions from their data. B&T was on the ground at Salesforce’s Connections event in Chicago to hear first-hand about the new tools. All of these new tools rely on Salesforce’s Data Cloud platform that […]

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]