Marketing and communications agency Sopexa has partnered with FORWARD Agency to strengthen its activities in Australia and New Zealand.

Sopexa will also work with FORWARD to deliver global capability and reach for FORWARD’s clients and projects.

Through this partnership FORWARD will work to deliver campaigns for a selection of Sopexa’s global client roster which requires local campaign implementation.

Meanwhile, Sopexa will also help FORWARD’s clients to grow worldwide thanks to its network of agencies.

Asia Pacific director Charles Durand said, “We opened a fully owned subsidiary in Sydney 2 years ago.

“Thanks to the synergy between FORWARD and Sopexa, there is no doubt this partnership will provide our respective clients with new added values and opportunities in Australia, Asia and around the world.”

FORWARD Agency founder and managing director Fergus Kibble said, “We are proud to partner with the Sopexa Group and represent them in Australia and New Zealand.

“There is a strong capability and cultural alignment between our agencies, and we are excited to not only be working with them locally, but for the new opportunity we now have to offer our Australian and New Zealand clients access to Sopexa’s global network.”

FORWARD and Sopexa will remain independent agencies and this partnership does not affect their ownership or operating structure.