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Reading: UK Mobile Ad Platform Weve ‘a bloody miracle’
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B&T > Marketing > UK Mobile Ad Platform Weve ‘a bloody miracle’
Marketing

UK Mobile Ad Platform Weve ‘a bloody miracle’

Staff Writers
Published on: 17th July 2014 at 10:13 PM
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Weve is a “bloody miracle” the company’s outgoing CEO, Dave Sear has described in his departing speech during its launch party.

The mobile commerce platform celebrated the completion of its three-month trial with a launch party at Cafe de Paris in London, where Sear, who has led the company for the last 18 months, gave his departing words as he handed over to new newly appointed interim CEO, Tim Hipperson. 

Sear discussed the difficulty that a company that brought together traditional competitors such as Vodafone, EE and O2 faced, and lauded his team for being able to make it work beyond its trial period.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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