Aussie food tech company and meat-free specialists, All G Foods, has commissioned Sydney-based agency, The One Centre to lead the positioning and branding for its stable of brands.
The One Centre will now be responsible for all of All G Food’s positioning and branding, as well as that of plant-based ‘meat’ brand Buds, creating the name, positioning, branding, website, and key brand touch-points for both.
Buds is the world’s first plant-based meat FMCG lifestyle brand that celebrates the meat sensation while also being a sustainable alternative protein. Buds aims to unite meat lovers and non-meat eaters in their love of meat occasions while providing a healthier, more sustainable option.
Meanwhile, All G Foods brand stable includes MilkCell, an alternative dairy protein brand, which uses precision fermentation to produce the same dairy proteins found in cow’s milk but without farming the live animal.
The One Centre has gone above-and-beyond, creating a brand manifesto and engagement video for stakeholders, team members and potential customers as All G prepare to push its products into local and global markets.
“All G is on a mission to create a friendlier and more sustainable food future for everyone.,” said All G Foods founder and CEO, Jan Paca.
“We’re at the forefront of the disruption in the alternative meat and dairy space with new technologies that can produce delicious, nutritious, and affordable protein alternatives at scale.
“As experts in brand development – particularly for innovative new players – The One Centre has been an invaluable partner in the creation of All G and the vision for Buds and our future brand portfolio.”
The One Centre founder and CEO, John Ford added: “All G is a food tech pioneer, innovating limitless ways to make good protein for a growing planet.
“Its next- generation milk and meat, made from plants and smart biology, is helping address our planet’s sustainability challenge with inexhaustible alternatives that are all good.
“More than just a trend, plant-based foods and alternative protein products are a significant growth category. Consumers will continue to seek out brands and products that offer sustainable, ethical, and environmentally-friendly options, that are also delicious and make you feel good – that’s All-G!”
