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Reading: Fiverr To Launch New Feature That Will Change The Game For Marketing Agencies
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B&T > Marketing > Fiverr To Launch New Feature That Will Change The Game For Marketing Agencies
Marketing

Fiverr To Launch New Feature That Will Change The Game For Marketing Agencies

Staff Writers
Published on: 1st February 2024 at 9:20 AM
Edited by Staff Writers
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6 Min Read
Business people watching a presentation on the whiteboard. A man is writing on the whiteboard with charts and graphs. They are sitting in a board room, there are laptop computers and technology on the table. All are casually dressed. There is a window behind him with city views.
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Fiverr has announced its Winter Product Release, the first of two major releases in 2024. This is more than just an update; it’s an innovative response to the feedback from the freelancers and businesses Fiverr has served over the last 14 years.

New features include a Consulting Category of top-tier industry experts, the introduction of Fiverr Agencies, designed to meet the unique needs of agency teams, and an actionable rating and review system, among others. Fiverr continues to mould its platform to empower its community and further its position as a trusted partner for any digital service.

“This release is shaped by the invaluable feedback from our vibrant global community and the rich insights we’ve gathered since Fiverr’s launch,” said Micha Kaufman, founder and CEO of Fiverr.

“Freelancers will now have more data and analytics combined with critical feedback from their clients to provide radical transparency and a clearer path to improve their skills and grow their business on Fiverr. We are also excited to offer new features to promote the incredible agencies that work on or have started from scratch on Fiverr, increasing their discoverability and highlighting the breadth of their accomplishments. Responding to the dynamic nature of the business environment often requires specialist support to stay competitive, which is why we have introduced a new Consulting Category offering swift access to seasoned professionals. As a trusted platform devoted to the needs of our diverse community, this release is an expression of our commitment to continue crafting experiences to help our community thrive and make breakthroughs in their work”.

Agencies represent a large percentage of the wider talent economy and have always been loyal partners on Fiverr. They are passionate advocates and help build trust and customer acquisition for the brands they work with. That is why they are such an important part of the Fiverr ecosystem. Fiverr Agencies, which will be available across Fiverr and Fiverr Pro, will make it easier for agency teams to build their client base and for client prospects to find them.

Businesses can access a detailed profile of an agency’s capabilities, including a full view into their team and past work, to gain a deep understanding of how collaborating with an agency can bring their brand to life.

Businesses and freelancers will experience more personalization and gain access to essential insights to guide their journey.

  • New Consulting Category – Industry experts in legal, finance, business, AI, and more are now available on demand in their specialist areas. Consultants provide essential advice and support for businesses to scale by guiding them on topics from e-commerce to data, software to marketing, and website development, among many others.

  • New Ratings, Reviews, and Levelling System – Based on feedback from the community, Fiverr is proud to unveil a radical level of transparency for freelancers and the businesses that hire them. Freelancers will now receive data, actionable feedback, and tools to help them reach their full potential. These changes will help them sharpen their craft and the services they offer and gain valuable perspectives on their client relationships – something that doesn’t often happen in the offline world.

  • Home – Fiverr’s transformed homepage will offer more personalization, seamless navigation, and additional control, simplifying access to the right freelance talent for businesses. Leveraging “Fiverr Neo,” Fiverr’s AI-powered co-pilot technology, businesses will get tailored service recommendations to enhance their projects.

On Fiverr Pro, where medium to large businesses can find expert talent, new products support advanced collaboration and enhanced productivity.

  • Fiverr Pro Freelancer Briefing – To ease the hiring and onboarding of expert freelancers, businesses can now write a brief with AI assistance. These documents can be saved, repurposed, and shared with multiple team members to edit and boost efficient collaboration.

  • Fiverr Pro Freelance Network – Designed to keep a business’s go-to freelancers and agencies in one place that can be easily referenced and shared amongst their team, the ‘Freelance Network’ will smooth the re-hiring and retention of these favoured freelancers while increasing productivity.

  • Fiverr Pro Rich Freelancer Profiles – Fiverr Pro freelancers can now bolster their profiles with previous work experience and client endorsement from outside of Fiverr. This makes starting as a Fiverr Pro freelancer more compelling while providing clients with a full view of past work experiences.

  • Fiverr Pro Community – This new community is dedicated to knowledge-sharing opportunities and training resources to elevate Fiverr Pro performance – and advance their business on Fiverr.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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